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Marketing 2.0
The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. This book analyses the enduring changes that the world of marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing, real-time marketing, and multi-channel marketing. The text is accompanied by selected case studies from all over the world.
Marketing 2.0
The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. These new technologies will have far-reaching consequences for marketing, sales and customer service. This book analyses the enduring changes marketing is undergoing and present the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. The text is accompanied by selected case studies from all over the world.
Marketing 2. 0
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The Best of Gerald Kersh
'[Gerald Kersh] is a story-teller of an almost vanished kind - though the proper description is perhaps a teller of 'rattling good yarns'... He is fascinated by the grotesque and the bizarre, by the misfits of life, the angry, the down-and-outs and the damned. A girl of eight commits a murder. Some circus freaks are shipwrecked on an island. A chess champion walks in his sleep and destroys the games he has so carefully planned...' TLS 'Beneath his talented lightness and fantasy, Gerald Kersh is a serious man... [He] has the ability... to create a world which is not realistic and which is yet entirely credible and convincing on its own fantastic terms.' New York Times 'Mr Kersh tells a story; as such, rather better than anybody else.' Pamela Hansford Johnson, Telegraph
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Gerald Fitzgerald
"[...]Kelly. Monsignore Bargalli hates every one of us-Scotch, English, and Irish alike, and is always belying and calumniating us; but if he reads it himself, there's always a chance that he may do something, and that's the reason I made it as short as I could.' With this preface, he flattened out the somewhat crumpled piece of paper, and read aloud: '"To His Royal Highness the Prince of Wales, the true-born descendant of the House of Stuart, and rightful heir to the Crown of England, the humble and dutiful petition of Mary Fitzgerald, of Cappa-Glyn, in the County[...]".
A Story of Psyche
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Treading in Treacle
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Gerald Goldberg
Recollections from a variety of writers, historians, artists and politicians on the life of the ex-Lord Mayor of Cork, polymath and lawyer Gerald Goldberg.
