Welcome to our book review site go-pdf.online!

You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.

Sign up

Marketing Management
  • Language: en
  • Pages: 714

Marketing Management

None

Entrepreneurial Marketing
  • Language: en
  • Pages: 288

Entrepreneurial Marketing

Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the authors explain the substantial role of marketing in the success of small firms which have emerged in the business environment since the late 1980s.

Marketing and Entrepreneurship
  • Language: en

Marketing and Entrepreneurship

  • Type: Book
  • -
  • Published: 1994-09-29
  • -
  • Publisher: Praeger

The second section focuses on market opportunity, but rather than only looking at market analysis and idea screening, there is also ground-breaking work regarding entrepreneurial opportunity identification and opportunity recognition. Marketing strategy and each of the marketing mix areas are addressed in separate chapters with particular attention to the uniquenesses of marketing in new enterprises as compared to mature, larger firms. The final section of the book may be the most intriguing, with attention to entrepreneurship in international markets and less developed countries, as well as the role of new and smaller enterprises in job generation.

Entrepreneurship
  • Language: en
  • Pages: 332

Entrepreneurship

This volume offers insight and perspective on entrepreneurship from the foremost academic leaders in the field.

Research at the marketing, entrepreneurship interface
  • Language: en
  • Pages: 356

Research at the marketing, entrepreneurship interface

  • Type: Book
  • -
  • Published: 1990
  • -
  • Publisher: Unknown

None

Minorities and Marketing
  • Language: en
  • Pages: 151

Minorities and Marketing

None

Fair Trade
  • Language: en
  • Pages: 208
The Global Rule of Three
  • Language: en
  • Pages: 302

The Global Rule of Three

In our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the phenomenal rise of Chindia, the reality of Brexit, the turmoil caused by the Covid-19 pandemic, and the seismic shifting of the global center of gravity from west to east. In the area of innovation, the traditional thinking that a developed country, often the US, will come up with the next major innovation, launch at home first, and then take it to other markets does not ring true anymore. Similarly, the world where conglomerates go bargain-hunting for acquisitions in emerging markets has been turned upside-down. This book reveals and illustrates the ...

Pivot
  • Language: en
  • Pages: 326

Pivot

A proven approach to achieving entrepreneurial success in new corporate ventures and startups Every day, business and corporate startups take action based on assumptions. Yet these assumptions are based largely on guesswork that leads to everything from costly mistakes to the failure of ventures. Fortunately, there are ways to overcome these issues and excel in your business endeavors—and this book will show you how. Engaging and informative, Pivot provides entrepreneurs with practical guidance for achieving success in corporate ventures as well as new startups. Based on more than fifteen years of academic research and many more years of experience in business and corporate startups, this ...

Encyclopedia of New Venture Management
  • Language: en
  • Pages: 545

Encyclopedia of New Venture Management

  • Type: Book
  • -
  • Published: 2012-05-18
  • -
  • Publisher: SAGE

The Encyclopedia of New Venture Management explores the skills needed to succeed in business, along with the potential risks and rewards and environmental settings and characteristics.