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Marketing Management
  • Language: en
  • Pages: 714

Marketing Management

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Entrepreneurial Marketing
  • Language: en
  • Pages: 288

Entrepreneurial Marketing

Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the authors explain the substantial role of marketing in the success of small firms which have emerged in the business environment since the late 1980s.

Entrepreneurship
  • Language: en
  • Pages: 332

Entrepreneurship

This volume offers insight and perspective on entrepreneurship from the foremost academic leaders in the field.

Marketing and Entrepreneurship
  • Language: en

Marketing and Entrepreneurship

  • Type: Book
  • -
  • Published: 1994-09-29
  • -
  • Publisher: Praeger

The second section focuses on market opportunity, but rather than only looking at market analysis and idea screening, there is also ground-breaking work regarding entrepreneurial opportunity identification and opportunity recognition. Marketing strategy and each of the marketing mix areas are addressed in separate chapters with particular attention to the uniquenesses of marketing in new enterprises as compared to mature, larger firms. The final section of the book may be the most intriguing, with attention to entrepreneurship in international markets and less developed countries, as well as the role of new and smaller enterprises in job generation.

Research at the marketing, entrepreneurship interface
  • Language: en
  • Pages: 356

Research at the marketing, entrepreneurship interface

  • Type: Book
  • -
  • Published: 1990
  • -
  • Publisher: Unknown

None

Minorities and Marketing
  • Language: en
  • Pages: 151

Minorities and Marketing

None

Fair Trade
  • Language: en
  • Pages: 208
Fair Trade
  • Language: en
  • Pages: 216

Fair Trade

  • Type: Book
  • -
  • Published: 1975
  • -
  • Publisher: Unknown

None

Marketing
  • Language: en
  • Pages: 576

Marketing

None

Craft Entrepreneurship
  • Language: en
  • Pages: 237

Craft Entrepreneurship

Craft practice has experienced a sharp rise in popularity since the late 2000s, partly through the ‘aura of the analogue’ and the desire for authentic, handmade products in an increasingly fast paced, digitalised world (Luckman, 2015) but also because of digital platforms such as Etsy and social media enabling ‘anyone’ to become a craft entrepreneur. This book brings together historical, policy and individual narratives to inform a broad understanding of craft entrepreneurship. Drawing on case studies from around the world, Craft Entrepreneurship considers questions of identity, community, and the digital in craft entrepreneurship. In doing so, it finds craft activities to be positio...