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John D.C. Little
John Little est une figure centrale dans l’histoire de la modélisation marketing, mais aussi dans celle de la recherche opérationnelle. L’influence de ses travaux est d’autant plus forte qu’il a toujours eu le souci de s’attaquer à des problèmes managériaux importants et de s’assurer de la mise en Å“uvre de ses solutions sur le terrain par les entreprises ou les organisations publiques. C’est une approche d’ingénieur, de constructeur. La carrière de John Little est marquée par quatre constantes. Le souci de créer des outils d’aide à la décision : si l’on cherche à comprendre le monde, c’est pour agir sur lui, pour le maîtriser ; la démarche est celle de lâ...
Research traditions in marketing
Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named. In...
20 Years of Computational Neuroscience
When funding agencies and policy organizations consider the role of modeling and simulation in modern biology, the question is often posed, what has been accomplished ? This book will be organized around a symposium on the 20 year history of the CNS meetings, to be held as part of CNS 2010 in San Antonio Texas in July 2010. The book, like the symposium is intended to summarize progress made in Computational Neuroscience over the last 20 years while also considering current challenges in the field. As described in the table of contents, the chapter’s authors have been selected to provide wide coverage of the applications of computational techniques to a broad range of questions and model sy...
The Templar Detective and the Sergeant's Secret
*** FROM USA TODAY BESTSELLING AUTHOR J. ROBERT KENNEDY *** HAS ONE TEMPLAR’S LOYALTY FALTERED, OR IS SOMETHING MORE SINISTER AT PLAY? When Templar Knight Sir Marcus de Rancourt’s sergeant and best friend, Simon Chastain, expresses doubts about the new life they have undertaken, Marcus urges him to seek out the family he hasn’t seen in over 25 years, then choose his own path to follow. But when his trusted sergeant doesn’t return, Marcus knows something must be wrong, for he refuses to believe decades of loyalty and service would be abandoned without any word. Determined to find out what has happened, Marcus leaves in search of his missing sergeant, and quickly becomes entangled in a...
From Neighborhoods to Nations
Just as we learn from, influence, and are influenced by others, our social interactions drive economic growth in cities, regions, and nations--determining where households live, how children learn, and what cities and firms produce. From Neighborhoods to Nations synthesizes the recent economics of social interactions for anyone seeking to understand the contributions of this important area. Integrating theory and empirics, Yannis Ioannides explores theoretical and empirical tools that economists use to investigate social interactions, and he shows how a familiarity with these tools is essential for interpreting findings. The book makes work in the economics of social interactions accessible ...
Engineering Hedonic Attributes to Generate Perceptions of Luxury
For the last twenty years, the perception of hedonic attributes has been a problematic matter in consumer research. We argue that the perception of a hedonic product attribute should not be considered as an irreducible holistic experience, but rather as a complex set of sensory experiences, the components of which are identifiable and quantifiable. We provide evidence for this position by proposing a reliable method linking the features of product-related sound stimuli to consumer perception of hedonic attributes. To our knowledge, this study is the first of its kind offering a detailed investigation of consumer perception of everyday sounds (as opposed to music). We discuss managerial and consumer-level implications of the findings and provide an agenda for future research.
Handbook of Marketing Scales
A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.
Micro-, Meso- and Macro-Dynamics of the Brain
This book brings together leading investigators who represent various aspects of brain dynamics with the goal of presenting state-of-the-art current progress and address future developments. The individual chapters cover several fascinating facets of contemporary neuroscience from elementary computation of neurons, mesoscopic network oscillations, internally generated assembly sequences in the service of cognition, large-scale neuronal interactions within and across systems, the impact of sleep on cognition, memory, motor-sensory integration, spatial navigation, large-scale computation and consciousness. Each of these topics require appropriate levels of analyses with sufficiently high temporal and spatial resolution of neuronal activity in both local and global networks, supplemented by models and theories to explain how different levels of brain dynamics interact with each other and how the failure of such interactions results in neurologic and mental disease. While such complex questions cannot be answered exhaustively by a dozen or so chapters, this volume offers a nice synthesis of current thinking and work-in-progress on micro-, meso- and macro- dynamics of the brain.
French Twentieth Bibliography
This series of bibliographical references is one of the most important tools for research in modern and contemporary French literature. No other bibliography represents the scholarly activities and publications of these fields as completely.
