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Do Open
How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? 'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.' So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover: Why giving is your secret to success How to get people's attention when time is your biggest competitor Why creating beats sharing How a small team can win Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.
Mission Theology: 1948-1975 Years of Worldwide Creative Tension
This volume seeks to be both fair and comprehensive. Its critical insights do not prevent the endorsement of an ecumenical latitude consistent with our biblical faith. It was written for those who are determined to listen and learn from all whom God has manifestly received and called to holistic mission in today's world." --Arthur Glasser, Professor, Fuller Theological Seminary Bassham's comprehensive study of developments in mission theology between 1948 and 1975 is the most thorough and reliable work available on the subject. The book is invaluable for an understanding of the crucial issues in world mission during this turbulent period." --Gerald Anderson, Director, Overseas Ministries Study Center Bassham has written what ought to become the standard textbook for those seeking to acquire a comprehensive long-range perspective on developments in missiology in recent decades. Delightfully clear and simple without being simplistic, the book shows the remarkable convergence of the main streams of missiological thinking..." --Al Krass, Editor, The Other Side
Creative Self-publishing
It has never been easier to publish a book, but publishing a book is never easy. Creative Self-Publishing is a comprehensive guide to every step in the publishing process, written by the director of the Alliance of Independent Authors (ALLi), and drawing on the experience of thousands of ALLi members. The book's focus is how to apply your creativity to publishing, as much as to writing. It takes an individual approach, beginning with you—your passion, mission and sense of purpose as a publisher and creative business owner—then guiding you through the seven processes of publishing, in ways that empower you to reach more readers and sell more books. In an engaging, easy-to-read format, you...
Personal Decorating Style
Easy ideas for changing the style of a room include craft projects that are fast, fun, and popular. This idea book offers over 250 suggestions with a short explanation of each, and all are tested and approved for accuracy. 200+ photos/illustrations.
Plunkett's Entertainment & Media Industry Almanac
Offers profiles on many of firms in film, radio, television, cable, media, and publishing of various types including books, magazines and newspapers. This book contains many contacts for business and industry leaders, industry associations, Internet sites and other resources. It provides profiles of nearly 400 of top entertainment and media firms.
Publishers Directory
Gale's Publishers Directory is your one-stop resource for exhaustive coverage of approximately 30,000 U.S. and Canadian publishers, distributors and wholesalers. Organizations profiled in the Publishers Directory represent a broad spectrum of interests, including major publishing companies; small presses (in the traditional, literary sense); groups promoting special interests from ethnic heritage to alternative medical treatments; museums and societies in the arts, science, technology, history, and genealogy; divisions within universities that issues special publications in such fields as business, literature and climate studies; religious institutions; corporations that produce important publications related to their areas of specialization; government agencies; and electronic and database publishers.
Music, Money and Success
The Insider's Guide to Making Money in the Music Industry. Millions dream of attaining glamour and wealth through music. This book reveals the secrets of the music business that have made fortunes for the superstars. A must-have for every songwriter, performer and musician.
House of Lords - Persuasion and Power in the Modern World - HL 150
While strong Armed Forces remain the bedrock in safeguarding national interests new kinds of power projection are now required, both to make the use of force ('hard power') more effective and in some instances to replace it with the deployment of what has been labelled 'soft power'. Soft power involves getting what a country wants by influencing other countries to want the same thing, through attraction, persuasion and co-option. The information and digital revolution has transformed international relations and foreign policy, meaning that the UK must win over new and wider audiences to its point of view. The UK must change the way it interacts with other nations and communities, and is well...
Media, Economy and Society
This essential guide to the critical study of the media economy in society teaches students how to critically analyse the political economy of communication and the media. The book introduces a variety of methods and topics, including the political economy of communication in capitalism, the political economy of media concentration, the political economy of advertising, the political economy of global media and transnational media corporations, class relations and working conditions in the capitalist media and communication industry, the political economy of the Internet and digital media, the information society and digital capitalism, the public sphere, Public Service Media, the Public Service Internet, and the political economy of media management. This will be an ideal textbook for a variety of courses relating to media and communication, including Media Economics; Political Economy of Communication; Media, Culture, and Society; Critical Media and Communication Studies; Media Sociology; Media Management; and Media Business Studies.
Beyond the Neoliberal Creative City
A buoyant, creative economy can be seen as the saviour of many cities, but behind such 'urban makeovers' lie serious problems such as widening inequalities and gentrification. Blending lively city case studies with broader theoretical debates, this book explores the opportunities for a more just and sustainable urban future.
