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Inclusive Leadership
  • Language: en
  • Pages: 255

Inclusive Leadership

  • Type: Book
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  • Published: 2019-04-10
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  • Publisher: Routledge

This book breaks important new ground in describing the enhancements in performance, motivation and mental well-being that Inclusive Leadership brings to organisations. Illustrating these benefits through theory and practical examples, the book also contrasts this style with Command and Control or ‘Transactional’ leadership, a style that still holds sway in many organisations, with leaders focused on mistakes rather than progress. Inclusive Leadership will transport you through time and geography – from the UK, US, and Australia to France and Norway – showing how much more nurturing an environment Inclusive Leadership provides than Transactional leadership. Read how Inclusive Leaders...

Gender, Design and Marketing
  • Language: en
  • Pages: 250

Gender, Design and Marketing

  • Type: Book
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  • Published: 2017-03-02
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  • Publisher: Routledge

Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our visual perception. In this wide-ranging book the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication. The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women, and how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers' preferences. The challenge for management is to overcome these limitations and ensure that an organization's products and services mirror preferences of customers rather than those of senior managers.

Why Men Like Straight Lines and Women Like Polka Dots
  • Language: en
  • Pages: 242

Why Men Like Straight Lines and Women Like Polka Dots

Discover how men and women perceive the world differently and why they won't agree on the colour or shape of the sofa!

Personality, Design and Marketing
  • Language: en
  • Pages: 165

Personality, Design and Marketing

  • Type: Book
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  • Published: 2017-01-20
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  • Publisher: Routledge

It is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with one personality type may not be effective with another. Since purchasing intent can be increased by providing products that appeal to particular types of customers, an understanding of the impact of personality on design will help maximise the effectiveness of design and advertising efforts. Gloria Moss brings together contributions from leading experts in academia and industry, including Professor Judi Harris, Dr Ceri Sims, Professor Paul Springer, Holly Buchanan and the late Bill Wylie. This book reveals the extent to which design an...

Profiting from Diversity
  • Language: en
  • Pages: 273

Profiting from Diversity

  • Type: Book
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  • Published: 2009-11-27
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  • Publisher: Springer

The benefits of Diversity are frequently mentioned but rarely spellt out. This edited book highlights specific ways in which organisations can profit from Diversity, and a discussion of some of the obstacles that can stand in the way of doing this.

Lessons on Profiting from Diversity
  • Language: en
  • Pages: 243

Lessons on Profiting from Diversity

  • Type: Book
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  • Published: 2012-01-25
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  • Publisher: Springer

Shows the strong business case for diversity and the deleterious effects of not allowing diversity to take root in organizations by providing a fascinating insight into the case for gender diversity in the professional services, marketing and digital arenas, and the way in which a diversity mindset can be fostered in organizations.

Charlotte Moss Flowers
  • Language: en
  • Pages: 274

Charlotte Moss Flowers

Renowned interior designer and tastemaker Charlotte Moss celebrates flowers and offers endless inspiration in their use as glorious additions to decorating, entertaining, and everyday living. Charlotte Moss encourages readers to bring the garden indoors--with ideas for arranging flowers, selecting containers, and placing blossoms around the house. An inviting cluster of blooms on a guest room's bedside table, lavish floral displays for parties and holidays, single stems adding life to any corner of a room--Moss has been photographing her flower arrangements for over a decade. This book is a celebration of her artistry and a testament to flowers as part of day-to-day life. From Moss's grander...

The Jelly Effect
  • Language: en
  • Pages: 289

The Jelly Effect

How effective is the communication you experience every day? How often have you been bored during a presentation? Failed to win a piece of business that, deep down, you know you should have won? Had a tedious, pointless networking conversation? Countless times, no doubt. Too much information and not enough relevance is a problem that pervades almost all business communication. You see, the way many people communicate is like filling a bucket with jelly, flinging it at their audience, and hoping some of it sticks. It's ineffective, it's irritating and, above all, it's very messy. So what's the answer? More relevance and a lot less jelly. The Jelly Effect teaches you simple, memorable and cost...

Mourning Gloria
  • Language: en
  • Pages: 239

Mourning Gloria

  • Type: Book
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  • Published: 2011-04-05
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  • Publisher: Penguin

Susan Wittig Albert, “who consistently turns out some of the best-plotted mysteries on the market,”* delivers the charm and suspense in her latest herbal treat, Mourning Gloria. Now ex-lawyer and current herbalist China Bayles must stop a killer whose evil is burning through Texas… China is relishing the scents, produce, and even the showers of spring. She’s also busy hosting Pecan Springs’ Farmers’ Market. It brings additional customers to her herb shop Thyme and Seasons. And residents find rare ingredients they wouldn’t otherwise find in the supermarket. Everybody wins… But as the town bustles back to life in the warmth of the season, one woman’s life is tragically brough...

The Fictional Woman
  • Language: en
  • Pages: 244

The Fictional Woman

The no.1 Australian bestseller! Tara Moss's first work of non-fiction -- a fascinating mix of memoir and social comment -- is sparking conversation everywhere. What are your fictions? In her tenth book and first work of non-fiction, Tara Moss blends memoir and social analysis to examine the common fictions about women. She traces key moments in her life -- from small-town tomboy in Canada, to international fashion model in the 90s, to bestselling author taking a polygraph test in 2002 to prove she writes her own work -- and weaves her own experiences into a broader look at everyday sexism and issues surrounding the under-representation of women, modern motherhood, body image and the portraya...