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A JOB BEFORE GRADUATION
Want to graduate with a job in hand? Then this book is for you. The number of engineering graduates passing out every year is at least 50% more than the number of jobs available. Also, 90% of these graduates are not job-ready. Your Placement team can only help bring companies to your campus. It is your responsibility to prepare yourself to get a good job. The onus is on you. The earlier you start preparing, the better. Written in simple language, it contains clear steps for you to work on during your time in college. Based on his experience of recruiting several thousand students from engineering colleges, Gokul Santhanam gives you proven tips to help you graduate with a job in hand. An excellent, pragmatic guide for students in the “cusp generation” of these challenging times. This book is a timely assist, and a must-read for those in the middle of it all: one leg in campus and the other, seeking a good job. - Satish Pradhan, Ex-Head of Group HR, Tata Group
The Double Loop
Precious treasure is stolen from an antique museum! Will Detective X come to the rescue? The thief is a mastermind and to reach him the detective needs to solve several interesting puzzles. Will the detective clear the mystery trail to catch the notorious Thief? Find out as you flip the pages of The Double Loop, a nail-biting mystery filled with puzzles, traps and tunnels! This book is an interesting read for kids. Written in a simple and easy-to-understand language, the book will help young boys and girls to start reading and perhaps even motivate them to start writing.
Management Lessons from Movies
Cinema is often a bold reflection of the world we live in. It speaks for the voiceless, aspires for the meek and brings hope to the despairing. Cinema is all encompassing, cinema is liberating! Wouldn't a medium as powerful as this, definitely have a lesson or two for management professionals as well? Ever wondered how Sidney Lumet's '12 Angry Men' can be linked to performance appraisals? What can Mickey and Malory from the controversial 'Natural Born Killers' teach young management professionals? What links the movie 'Boyhood' and 'Business Continuity Planning'? Management Lessons from Movies is your concise, easy-to-read book of movies and principles in management. The book unveils 100 management thoughts and covers 200 must watch movies. Explained through movies, the management concepts unearthed are sure to last with you for a long time! This book is definitely a must-have in your library!
CLIMB YOUR WAY OUT OF HELL
A cross-sea is an ocean phenomenon. A square repeating pattern appears when winds from two weather systems collide. A cross-sea occurrence is rare and quite fatal for those caught in it. We are in the midst of a global cross-sea, and we need to find a way to survive and get out to the shore. What are we ready to do to survive? That is the fight we are in now. And we have long run out of excuses, as there is no status quo. But thankfully, we do have some time on our hands! KEY TAKEAWAYS FROM THIS BOOK 1. HOW CAN I SURVIVE A CRISIS? 2. HOW CAN I PIVOT? 3. HOW CAN I GENERATE REVENUES? What should I do now for money? How do I make my business plan? Should I keep my price high or drop? What is this entrepreneur hell and how can I climb out of it? This book does NOT have checklists. It gives you thoughts, ideas and examples. The rest is really up to you. You are an entrepreneur. A leader. SO, BE ONE. ACT LIKE ONE. CLIMB YOUR WAY OUT OF HELL!
Love & Marriage Lessons from Movies
It is time we introduced Love Education in our colleges. The way parents teach good touch or bad touch to their young kids, adults need to get comfortable talking to their adolescents on the topic of love & relationships! Love is eternal and is important for a happy life. Falling in love before marriage and falling in love after marriage are both important. How to choose the right person, how to be the right person, why arranged marriages work, how to impress your in-laws, managing your work and life and how to make love last a lifetime, are some of the points covered in this book. By linking these thoughts to romantic movies, you have a concise, easy-to-read interesting book – Love & Marriage Lessons from Movies. This book is strongly recommended for those who are in love and those who will be. For those who are married and for those who will be. For those who love movies and for those who will (after reading this book). “This new work by Gokul Santhanam has quite a quirky title! I wish him loads of luck with his book!” - Trisha Krishnan, Indian Actor
Devil Does Care
The devil lies in the details.When the details are missed, the devil comes out.It is the same with your marketing budget. Spending oodles of money on marketing and branding activities is not the only way for a cash-crunched entrepreneur to win clients. Try Outlier marketing! Why did you start up? Get in business? What are you selling? Why do you want to spend money on “branding activities”? Do you have an unlimited marketing budget? These are questions you must ask yourself, as they all address one word: PURPOSE. Outlier marketing deals with a simple tenet: what you do must get the ROI you expect. If not, it is a waste of time and money. There’s so much we can do, with what is around and within us. Devil Does Care provides examples, ideas and a direction for you to do more with less! Make things happen. Grow the OUTLIER way.
Throne Wars
WAR, HISTORY and MARKETING STRATEGIES!THRONE WARS is a fictionalized presentation inspired by the lives of the Chola and Pandya kings, who ruled vast parts of Southern India many centuries ago. The history of India is replete with colourful stories involving ambitious rulers, wily court strategists, brave commanders and guerilla warfare, all of which make for compelling reading even today. Not just that. They carry many important, timeless marketing lessons for business leaders.This book is a collection of a few such stories with a few such lessons, which will be useful to corporate leaders, entrepreneurs and marketers. It is for them that I have written this book. While I have taken the stories from the history of South India (of which I am a tiny part), I have drawn inspiration for some of the strategies and learnings from Sun Tzu's ancient classic, "The Art of War". The interpretation and learnings mentioned in each chapter are those that I strive to implement for my business and those of my clients. I believe they will help you in your business, too.
COMBAT CULTURE
Business is survival first, then success! But what does Krav Maga got to do with business survival? Everything! To survive and move to the next stage. Krav Maga is a contemporary fighting system meant primarily for self-defence. Developed for the Israeli security forces, Krav Maga combines the best of the available martial art techniques and philosophies. With the eye of an outlier marketer, I draw parallels between the many lessons imparted by my late guru, Krav Maga Sreeram, and my experiences in business, strategy, and marketing. Krav Maga builds resilience, the will to survive, and the will to win. Everything you need; in business and life. Combat Culture is a collection of these lessons through stories and business takeaways.
Circular Economy in the Construction Industry
Circular Economy in the Construction Industry is an invaluable resource for researchers, policymakers, implementers and PhD and Masters-level students in universities analyzing the present status of Construction and Demolition Wastes (C&DW) management, materials development utilizing slag, fly ash, HDPE fibre, geo-wastes, and other wastes, green concrete, soil stabilization, resource circulation in construction sectors, success in experimentation & commercial production, future needs, and future research areas. While huge C&DW is wasted by dumping, there is potential of recycling preventing greenhouse gas (GHG) emissions and environmental pollution as well as creating business opportunities....
Properties of Fresh and Hardened Concrete Containing Supplementary Cementitious Materials
This volume represents the current knowledge on the effect of SCMs (slag, fly ash, silica fume, limestone powder, metakaolin, natural pozzolans, rice husk ash, special SCMs, ternary blends) on the properties of fresh and hardened concrete (e.g. early strength development, workability, shrinkage) and curing requirements. Other topics treated in the book are postblending vs preblending, implications of SCM variability, interaction between SCM and commonly used admixtures (e.g. superplasticizers, air entrainers).
