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Lanmarq
LANMARQ is a book which will inspire and help all those who are passionate about brand management as being the most valuable intangible asset possessed by a company. It provides the tools, information and methodologies you need to ensure that your brands, governed by your business strategy, will become consolidated and grow over time. This is achieved through an examination of the past, present and future of over 1,000 Latin American brands (emerging and consolidated) from over 50 different sectors and from sister markets with cultural, linguistic, geopolitical and social affinities. The aim is to provide a local, regional and global perspective of the brands of a kind which has never been published before, through an analysis of the leading companies in each country, with a view to highlighting their best local and national practices, forecasting trends and considering their development potential.
The Brujo's Way
Don Carlos Buenaventura, a powerful brujo in his sixth life, practices a benign form of sorcery based on his motto “Do no harm.” His great powers derive from intensive training in heightened awareness akin to Eastern yogic disciplines rather than from incantations, spells, or aid from demon allies. He is accidentally born in 1684 into an aristocratic Catholic family in Mexico City, a social and religious milieu in which his identity as a brujo, if known, would put him in mortal danger. In repressing any sign that he is other than an ordinary young man, he forgets both his brujo powers and who he really is. Exiled at nineteen to the remote frontier town of Santa Fe, New Mexico, he is expo...
The Devil's Best Trick
How we explain the evils of the world - and the darkest parts of ourselves - has preoccupied humans throughout history. In The Devil's Best Trick, Randall Sullivan investigates historical, religious and cultural conceptions of evil, from Biblical times to European witch hunts to the devil-worshipping 'Black Mass' ceremony. He travels to Mexico to participate in the 'Hour of the Witches' - an annual ceremony in which hundreds of people congregate in the jungle south of Vera Cruz to negotiate terms with El Diablo. He takes us through the most famous exorcism in American history. And he delivers original reporting on the shocking story of a small town in Texas that, in 1988, unravelled into par...
LANMARQ.
LANMARQ es un libro que inspira y ayuda a aquellos apasionados en la gestión de las marcas como el intangible más valioso de una compañía. Proporciona herramientas, información y metodologías necesarias para que las marcas, de la mano de sus estrategias de negocio, se consoliden y crezcan en el tiempo. Todo ello a través de un recorrido por el panorama de las marcas en Latinoamérica, así como en aquellos mercados hermanos con afinidad cultural, lingüística, geopolítica y social. El objetivo es dar una visión local, regional y global de las marcas, inédita hasta la fecha, mediante un análisis de las firmas punteras de cada uno de los países, con el fin de poner en relieve sus buenas prácticas locales y nacionales, pronosticar tendencias y reflexionar sobre su evolución.
Handbook of Spanish-English Translation
The Handbook of Spanish-English Translation is a lively and accessible book for students interested in translation studies and Spanish. This book details the growth of translation studies from Cicero to postcolonial interpretations of translation as rewriting. It examines through examples the main issues involved in translation and interpretation, such as text types, register, interference, equivalence and untranslatability. The chapters on interpretation and audiovisual translation and the comparative analysis of Spanish and English are especially significant. The second part of the book offers a rich compilation of diverse Spanish and English texts (academic, literary, and government writings, comic strips, brochures, movie scripts and newspapers) and their published translations, each with a brief introduction by Professor Aranda.
Los rituales del caos
Si, además de la realidad, algo se opone a lo uniforme, son las crónicas urbanas de personajes y creencias. Así, por ejemplo, este auge de lo diverse admite la convivencia, divertida o resignada, contradictoria y complementaria, de Luis Miguel y el Nin̋o Fidencio, de El Santo, el enmascarado de Plata, y el Metro, de Sting y los coleccionistas de pintura virreinal. Lo antes mencionado, en un sentido digamos que positive, apunta al caos: en esta oportunidad no la alteración de las jerarquías sino la gana de vivir como si las jerarquias no estuviesen aquí, sobre uno y dentro de uno. Y el caos (en el sentido de marejada del relajo y suefio de la trascendencia) usa también de esas fijezas...
Lengua de brujo
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La nueva generación de valor
La nueva generación de valor hace un recorrido por las marcas españolas que sirven de referente centrándose en los sectores más representativos de nuestro país y en las marcas que los lideran. La obra refleja el carácter cambiante y dinámico de las marcas mostrando cómo los mismos factores influyen de una manera u otra dependiendo del sector al que pertenezca la marca, sirviéndose para ello de las estrategias aplicadas y los resultados obtenidos por 100 marcas diferentes. Paralelamente, Gonzalo Brujó incluye dentro de cada sector una disciplina propia de creación y gestión de marca dotando a la obra de una dimensión teórica y práctica basada en los conocimientos adquiridos por el autor a lo largo de su carrera profesional.
A Party for Lazarus
A Party for Lazarus is the story of a Cuban family, six generations removed from slavery, struggling to honor their ancestors amid changing fortunes and a crumbling state. It is an intimate portrait of an intergenerational family saga involving the future of an annual feast to celebrate ancestors and orisás—the life-changing spirits at the center of Black Atlantic religious life. Based on twenty years of fieldwork, Todd Ramón Ochoa’s masterful ethnography shows how orisá praise and everyday life have changed in revolutionary Cuba over two decades of economic hardship.
Standard Directory of Advertising Agencies
Whether you need to check out the competition, recruit top personnel, or find a new agency or vendor, the Standard Directory of Advertising Agencies TM gives you an inside advantage into the busy world of advertising. The new, 1999 edition profiles nearly 10,000 agencies and over 21,000 key executives. With 160 new listings -- including categories for Children's Market and Senior's Market -- the Agency Red Book TM gives you complete coverage on the entire advertising industry.
