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The basic business model of the book publishing industry remained largely unchanged between the Great Depression and the turn of the Millennium. Print a lot of books, try to get them reviewed so that stores would stock them on consignment, advertise, then hope that they don't come back as returns. Small imprints and self-publishers were reduced to begging distributors to accept their titles at discounts of 60% or more, and were expected to accept returns in any condition and quantity. Print-on-demand book publishing, combined with short-discount distribution and Internet marketing, is turning the publishing business on its head. For the first time, authors are finding that they can launch their own publishing businesses and earn more from their writing than they would with a major trade publisher. Small imprints can invest their scarce resources in acquiring, designing and promoting new titles, rather than gambling on tons of books that cost money to keep in inventory. This book details the new method with which authors and publishers alike can use POD to cut costs and increase profits, while reaching new readers through the magic of Internet marketing.
The weekly source of African American political and entertainment news.
Written by a quality assurance engineer, web developer, businessman and author of a dozen books. Get your books into print and selling in the marketplace now, at the lowest cost to you with maximum sales and profits! Whether you are a veteran or new to writing and publishing, this checklist will provide you with methods for getting the most out of conventional or self-publishing, and help you decide which is best for you. Checklist is a comprehensive and detailed guide for the author who wants to get their book into print immediately and sell as many copies as possible, with methods and tools for publishing and marketing. Includes details about how to get exta benefits, advantages and sales boosts from online inbound marketing and social networking media. Basics and advanced methods for low-cost marketing with maximum return for the author. Includes submission guidelines for conventional and self-publishing, with many tips and techniques for getting low-cost or free exposure.
Created by the publishers of EBONY. During its years of publishing it was the largest ever children-focused publication for African Americans.
Out is a fashion, style, celebrity and opinion magazine for the modern gay man.
EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
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EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
Created by the publishers of EBONY. During its years of publishing it was the largest ever children-focused publication for African Americans.