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Customer Lifetime Value
Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business’s advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including...
Satisfaction: A Behavioral Perspective on the Consumer
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Advances in Electronic Marketing
"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.
Cultural Perspectives in a Global Marketplace
This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Entrepreneurship and Religion
'I wish this book had been around when I tried to teach about entrepreneurship in its social context; life would have been much easier with these informed sources.' – Alistair R. Anderson, Aberdeen Business School, UK This rich and detailed book makes a very timely contribution to extending our understanding of entrepreneurship in its social context. Using selected examples, the respected contributors show how the values developed in religious beliefs and practices shape entrepreneurship. For too long the entrepreneur has been characterized as an isolated, economically driven individual, thus ignoring how enterprise and entrepreneurs are products of their society, their culture and their r...
Ibss: Economics: 2001
IBSS is the essential tool for librarians, university departments, research institutions and any public or private institution whose work requires access to up-to-date and comprehensive knowledge of the social sciences.
World Encyclopedia of Entrepreneurship
Topics covered include: business angels, Chinese clan entrepreneurship, criminal entrepreneurship, defining the entrepreneur, education, employee start-ups, entrepreneurship policy, ethics, ethnic minority entrepreneurship, family business, global entrepreneurship and trans-nationalism, indigenous entrepreneurship, international entrepreneurship, internationalisation, involuntary entrepreneurship, Islam and entrepreneurship, island entrepreneurship, mature-age entrepreneurs, pastoralism, religion as an explanatory variable for entrepreneurship, rural entrepreneurship, selfefficacy, social entrepreneurship and venture capital. There are also entries on individuals including Conrad Hilton, Howard Hughes and Joseph Schumpeter.
Strategic Management in Central and Eastern Europe
This informative book explores several business topics that are directly related to transition economies with a focus on issues relating to macroeconomics and the cultural environment of international business. Written for international business professionals, Strategic Management in Central and Eastern Europe examines finance, strategies, human resources, entrepreneurship, marketing, and how business ethics differ between nations. Containing thorough and extensive research, this valuable book will help you understand transition economies, conduct better business with them, and assist these countries in establishing profitable businesses.
Creating Marketing Magic and Innovative Future Marketing Trends
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with g...
Data Envelopment Analysis
This handbook compiles state-of-the-art empirical studies and applications using Data Envelopment Analysis (DEA). It includes a collection of 18 chapters written by DEA experts. Chapter 1 examines the performance of CEOs of U.S. banks and thrifts. Chapter 2 describes the network operational structure of transportation organizations and the relative network data envelopment analysis model. Chapter 3 demonstrates how to use different types of DEA models to compute total-factor energy efficiency scores with an application to energy efficiency. In chapter 4, the authors explore the impact of incorporating customers' willingness to pay for service quality in benchmarking models on cost efficiency...
