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Sport Management, Innovation and the COVID-19 Crisis
This book looks at how sport and sports organisations have had to innovate during the COVID-19 pandemic. Against a backdrop of lockdowns, empty stadia and a fast-moving public health crisis, the book presents fascinating case studies of innovation and crisis management in sport, with valuable lessons to be learned for preparedness and resilience in future crises. The book explores how managerial processes have evolved during the pandemic in areas as diverse as sports communication, youth sport, sports events, esports, sports tourism, and physical activity, in both professional and community settings. It considers the fundamental importance of technology as a tool of innovation, and considers...
Reconstructing Feminism through Cyberfeminism
This book investigates how digitalization has affected entrepreneurship, labour markets, financial markets, and women's empowerment, underlining the opportunity it presents for a more inclusive and equal society. It explores how technology changes and creates gender, and the transformational potential it has for questioning conventional concepts of gender, drawing on the theories and critiques of cyberfeminism. The contributors discuss how women's agency and power in establishing emancipated cyberspaces are critically impacted by cyberfeminist conceptions of technical growth. Therefore, the volume sheds light on how technology may be a tool for women's empowerment and emancipation as well as...
Global Sport Management Education
Drawing on original and innovative research from around the world, this book explores issues and opportunities relating to internationalising sport management curriculum. It explains how to design and implement an international curriculum, and therefore how to better equip graduates for work in an increasingly global sport business environment. This book provides an in-depth understanding of the role educational developers can play in the internationalisation of higher education and in the provision of an internationalised learning experience for all students studying sport management around the globe. It introduces the core principles of the internationalisation of sport management educatio...
Implementing Sport Policy
This book critically examines the roles and contributions of different organisations in the implementation of sport policy in the UK and, therefore, provides an important guide to the complexities of implementing sport policy and of achieving policy goals through, and for, sport. Presenting analytical chapters by leading sport researchers alongside shorter commentaries by practitioners working in the field, this book outlines the uneven path between policy planning and real-world outcomes. Adopting a multi-level analysis, this book examines the interlocking structures and challenges of organisations, from grassroots voluntary sport to national governing bodies and professional clubs, and considers the most important issues affecting UK sport policy today. This is fascinating reading for any student, researcher or practitioner working in sport policy, sport for development, sport management, sport coaching, physical education and related areas of policy such as public health, community development, social policy, public policy and education.
Equity Crowdfunding in Sports Clubs
This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented. Presenting international cases and data, including from European football, the book explains how crowdfunding campaigns have to be fully integrated with strategic marketing plans and require a solid understanding of the needs and motivations of potential investors, consumers, and fans. The book sets out a theoretical framework for applying strategic marketing in the context of crowdfunding in sports clubs, int...
EU Antitrust Law and Sport Governance
This is the first book to examine the significance of European Union antitrust law for the future of sport in Europe. Drawing on multi-disciplinary perspectives from law, economics, sport management and politics, and including case studies about the European Super League (ESL) and the International Skating Union, the book explores key themes in contemporary sport, including governance, ownership and control; the European sport model; the regulatory autonomy of sports organisations; and the relationship between public policy, the law and sport. This is important reading for any advanced student, researcher, policy-maker or practitioner with an interest in sport management, sport law, European law or European politics.
Social Media in Sport
This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society. Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media platforms, and the theory and concepts that inform research on this important topic. Featuring the work of leading sport researchers from around the world, the book presents evidence-based analysis of contemporary topics including fan engagement, athlete activism, branding and sponsorship strategies, sportswashing, public relations and crisis communication. It presents case studies from sports and events such as the Olympic Games, the WNBA, professional football leagues, and Peloton, and across social media platforms including TikTok, Twitter and Instagram. This is essential reading for anybody with an interest in sport media, sport business, the sociology of sport, digital business, or new media studies.
A Comparative Perspective of Women’s Economic Empowerment
The need for the creation of an enabling political, legal and economic environment for women within Turkey is rising. A growing concern is shown at the ethnic divisions and local discrimination against women, which have spilled over into the labor market. This book lends a supporting voice to the economic and social empowerment of women globally, focusing on the real causes and the unpredictable nature of the ongoing conflicts surrounding the issue. The authors bring to the forefront problems of development within various regions and the implementation of projects, which address the state of women, inequality and risks, that are inimical to their participation in the economy. Emphasis is lai...
The Economics of Gender Equality in the Labour Market
This book evaluates the global labour market in the context of gender equality, and the associated policies and regulations, particularly in developing markets, to recommend measures for encouraging gender equality. It exposes the barriers that women employees encounter as well as some of the societal and workplace policies they, specifically, are subject to. Important themes within this topic include participation rates, the looming gap in hourly pay, availability of part-time and full-time positions, value, and social status associated with jobs held by men and women. The book examines how global gender policy objectives, such as gender equality in careers, gender balance in decision-makin...
Sport in the Iberian Peninsula
This is the first book in English to offer an overview of the development of the sport industry in Spain and Portugal, examining the social, economic, cultural, and political impact sport has had in this region and on world sport more broadly. Drawing on sources in Spanish and Portuguese, the book presents important new perspectives and empirical material not previously available to English-speaking audiences. With a strong focus on management, development, economics, governance and law, set in a broader historical and socio-cultural context, the book explains the unique characteristics of the sport industry in the Iberian Peninsula. It takes a deep dive into Spanish and Portuguese football ...
