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"Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be...
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A fascinating, bottom-up exploration of contemporary Russian politics that sheds new light on why Putin's grip on power is more fragile then we think What do ordinary Russians think of Putin? Who are his supporters? And why might their support now be faltering? Alive with the voices and experiences of ordinary Russians and elites alike, Sam Greene and Graeme Robertson craft a compellingly original account of contemporary Russian politics. Telling the story of Putin's rule through pivotal episodes such as the aftermath of the "For Fair Elections" protests, the annexation of Crimea, and the War in Eastern Ukraine, Greene and Robertson draw on interviews, surveys, social media data, and leaked documents to reveal how hard Putin has to work to maintain broad popular support, while exposing the changing tactics that the Kremlin has used to bolster his popularity. Unearthing the ambitions, emotions, and divisions that fuel Russian politics, this book illuminates the crossroads to which Putin has led his country and shows why his rule is more fragile than it appears.
This is a new release of the original 1931 edition.
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Based on the Inaugural Albatross Conference in Hobart in 1995. Thirteen chapters are based directly on conference papers, and ten have been written subsequently. Topics covered include albatross taxonomy, ecology, feeding and breeding habits, population and distribution as well as the effect of human activities on albatross mortality. Examines the conservation of albatrosses and threats to their survival, in particular the incidental mortality associated with long line fisheries. Appraises recent research in albatross biology, ecology and conservation and discusses opportunities for future research.
This eBook features the unabridged text of ‘The Napoleon of Notting Hill’ from the bestselling edition of ‘The Complete Works of G. K. Chesterton’. Having established their name as the leading publisher of classic literature and art, Delphi Classics produce publications that are individually crafted with superior formatting, while introducing many rare texts for the first time in digital print. The Delphi Classics edition of Chesterton includes original annotations and illustrations relating to the life and works of the author, as well as individual tables of contents, allowing you to navigate eBooks quickly and easily. eBook features: * The complete unabridged text of ‘The Napoleon of Notting Hill’ * Beautifully illustrated with images related to Chesterton’s works * Individual contents table, allowing easy navigation around the eBook * Excellent formatting of the textPlease visit www.delphiclassics.com to learn more about our wide range of titles
Detailing up-to-date research technologies and approaches, Research Methods in Biomechanics, Second Edition, assists both beginning and experienced researchers in developing methods for analyzing and quantifying human movement.