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Beloved Brands
"Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be...
Life Was Worth Living
This is a new release of the original 1931 edition.
Time was
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The Studio
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Putin vs. the People
A fascinating, bottom-up exploration of contemporary Russian politics that sheds new light on why Putin’s grip on power is more fragile than we think “Putin v. the People wrestles with perhaps the central conundrum of contemporary Russia: the endurance of support for Putin amid deepening disillusionment with the present and pessimism about the future.”—Daniel Beer, The Guardian What do ordinary Russians think of Putin? Who are his supporters? And why might their support now be faltering? Alive with the voices and experiences of ordinary Russians and elites alike, Sam Greene and Graeme Robertson craft a compellingly original account of contemporary Russian politics. Telling the story ...
Letters to Katie
Brieven met humoristische schetsen van de Engelse kunstenaar.
The Napoleon of Notting Hill
The Napoleon of Notting Hill is a futuristic novel set in London in 1984. Chesterton envisions neither great technological leaps nor totalitarian suppression. Instead, England is ruled by a series of randomly selected Kings, because people have become entirely indifferent. The joker Auberon Quin is crowned and he instates elaborate costumes for every sector of London. All the city's provosts are bored with the idea except for the earnest young Adam Wayne - the Napoleon of Notting Hill.
