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R.E.D. Marketing
Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from Pres...
Delivering the Digital Restaurant
The omnichannel disruption that upended retail has finally come to the restaurant industry. Restaurateurs must shift how they think, behave, and invest to survive and thrive. Today's consumers are well-conditioned in their expectations: they want the same tech-savvy, on-demand, and frictionless interactions with restaurants that they get in every other vertical. If you think your 1,000-unit restaurant chain is too big to fail, remember that 1,000-unit Sears closed nearly all of its stores after it filed for bankruptcy in February 2019. If you think your local family independent restaurant is too beloved to fail, remember the Amazon effect changed the face of main street and traditional retai...
Sinner's Creed
Sinner’s Creed is the uncensored memoir of Scott Stapp, Grammy Award–winning leader of the multiplatinum rock band CREED. During CREED’s decade of dominance and in the years following the band’s breakup, Scott struggled with drugs and alcohol, which led not only to a divorce, but also to a much-publicized suicide attempt in 2006. Now clean, sober, and in the midst of a highly successful solo career, Scott has finally come full circle—a turnaround he credits to his renewed faith in God. In Sinner's Creed, Scott shares his story for the first time—from his fundamentalist upbringing, the rise and fall of CREED, and his ongoing battle with addiction, the rediscovery of his faith, and the launch of his solo career. The result is a gripping memoir that is proof positive that God is always present in our lives, despite the colossal mess we sometimes make of them.
No Bullsh!t Leadership
What makes a truly exceptional leader? Discover the practical, fail-proof tools that will help you to fine-tune your leadership skills, solidify respect among your workforce, and ensure your company’s lasting success. When Martin G. Moore was asked to rescue a leading energy corporation from ever-increasing debt and a lack of executive accountability, he faced an uphill battle. Not only had he never before stepped into the role of CEO; he also had no experience in the rapidly evolving energy sector. Relying on the practical leadership principles he had honed throughout his thirty-three-year career, he overhauled the company’s culture, redefined its leadership capability, and increased ea...
Killing Calvinism
Are we actually living the message of grace? "When a corrective like this comes from within a movement, it is a sign of health" -John Piper Something wonderful is happening in Western Evangelicalism. A resurgence of Calvinism is changing lives, transforming churches, and spreading the gospel. The books are great, the sermons are life-changing, the music is inspirational, and the conferences are astonishing. Will this continue or will we, who are part of it all, end up destroying it? That depends on how we live the message. As "insiders" of the Calvinist resurgence, there are at least eight ways we can mess everything up. Learn what they are and how to avoid killing off a perfectly good theology.
Victorian Faith in Crisis
A Stanford University Press classic.
