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Emotion by Design
'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire - How did Nike go from being a small sneaker brand to the world's most revered company? - Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? - And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative- emotion by design. 'Great story, amazing career, so inspirational . . . I couldn't put it down' Chris Evans 'The ultimate playbook to unleash creativity in any team' Jake Humphrey, author of High Performance 'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy
Emotion by Design
'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design. '...
The President's Daughter
When is a scandal not a scandal? Richard Johnson has had an extraordinary career as the Governor of the State of Washington. He is a political rarity - a genuine person who believes deeply that he works for the people. He is popular in his home state and has achieved all he can with integrity and passion. Now it is time to take his unique political style and policies to the national level as a Presidential Candidate. But a growing scandal threatens all that Richard and his family have worked so long and hard for. A member of his campaign staff is claiming to be his daughter. Follow Richard as he is thrust into a situation that could mean his very reputation and career as a leader. As the pol...
Emotion by Design
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Essentialism
Have you ever found yourself struggling with information overload? Have you ever felt both overworked and underutilised? Do you ever feel busy but not productive? If you answered yes to any of these, the way out is to become an Essentialist. In Essentialism, Greg McKeown, CEO of a Leadership and Strategy agency in Silicon Valley who has run courses at Apple, Google and Facebook, shows you how to achieve what he calls the disciplined pursuit of less. Being an Essentialist is about a disciplined way of thinking. It means challenging the core assumption of ‘We can have it all’ and ‘I have to do everything’ and replacing it with the pursuit of ‘the right thing, in the right way, at the...
Idea-ology
Great design is something that makes you pause and think. That’s because there is a pure concept behind that design. Without a strong concept, design is merely an arrangement of elements within the parameters of a given format, resulting in design that is purely decorative. Void of the inspiration that makes design transcendent, the audience is left disengaged and intellectually/emotionally indifferent. Stanley Hainsworth, a designer who is known for design built on strong concepts, takes readers on an unprecedented visual journey through the minds of today’s best design thinkers via interviews and project case studies, exploring and revealing the sources of the concepts behind the projects. This book is a visual and informational feast.
It's Not About Me
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Resorts, Regrets, and Returning to Love
Can you recapture a lost love? Thirty-four years ago, they were each other's first romance. For three magical months, Nate Boltz and Emily Sutherland worked together at a Michigan resort and fell passionately in love. But when the summer ended, Emily moved back home and their relationship faded. Now Nate is the town's police chief. When a skeleton is uncovered at the resort, the bones are identified as a girl who disappeared right after that tumultuous summer. Looking for answers, Nate reaches out to the resort's former staff—including Emily. Emily never forgot Nate and eagerly joins him as he tries to untangle old clues and half-forgotten rumors. Working together again, they rekindle the passion they once knew. But can they find a way forward from the old memories to something more permanent? Or does the murderer have other plans for the reunited lovers from that magical summer?
Through a Glass Darkly
These thirteen original essays are provocative explorations in the construction and representation of self in America's colonial and early republican eras. Highlighting the increasing importance of interdisciplinary research for the field of early American history, these leading scholars in the field extend their reach to literary criticism, anthropology, psychology, and material culture. The collection is organized into three parts--Histories of Self, Texts of Self, and Reflections on Defining Self. Individual essays examine the significance of dreams, diaries, and carved chests, murder and suicide, Indian kinship, and the experiences of African American sailors. Gathered in celebration of the Institute of Early American History and Culture's fiftieth anniversary, these imaginative inquiries will stimulate critical thinking and open new avenues of investigation on the forging of self-identity in early America. The contributors are W. Jeffrey Bolster, T. H. Breen, Elaine Forman Crane, Greg Dening, Philip Greven, Rhys Isaac, Kenneth A. Lockridge, James H. Merrell, Donna Merwick, Mary Beth Norton, Mechal Sobel, Alan Taylor, Laurel Thatcher Ulrich, and Richard White.
Ski
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