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War and the City
Cities have evolved from small urban systems designed to withstand attack to the modern demands of internal violence. This book analyses the role of the cities in war and the effects of war on cities.
A Geography of Heritage
The concept of heritage relates to the ways in which contemporary society uses the past as a social, political or economic resource. However, heritage is open to interpretation and its value may be perceived from differing perspectives - often reflecting divisions in society. Moreover, the schism between the cultural and economic uses of heritage also gives rise to potential conflicts of interest. Examining these issues in depth, this book is the first sustained attempt to integrate the study of heritage into contemporary human geography. It is structured around three themes: the diversity of use and consumption of heritage as a multi-sold cultural and economic resource; the conflicts and tensions arising from this multiplicity of uses, producers and consumers; and the relationship between heritage and identity at a variety of scales.
War and the City
Cities have evolved from small urban systems designed to withstand attack from without. The demands of the modern city have shifted the focus to the dangers of internal violence. War and the City analyses the role of cities in war and the effects of war on cities.
Pluralising Pasts
Analyses debates around the multi-billion pound 'heritage' industry.
Dissonant Heritage
A lucid philosophical, theoretical, and practical guide to the creation of an authentic and realistic interpretation of heritage. Demonstrates how sensitivity and ethical approaches can be developed to present the actual history of concentration camps, atrocities, disease, death, and oppression without alienating the observer. Contains planning goals and advice to produce a thoughtful and sympathetic response and lasting understanding of the fate and consequences of real peoples and historic events.
Marketing Tourism Places
Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples f...
Rethinking Place Branding
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.
Towards Effective Place Brand Management
Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in theiragenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field. The expert contributors clarify several unresolved issues surrounding the application of place branding, in particular its multiple goals. They pro...
People and Place
An innovative introduction to Human Geography, exploring different ways of studying the relationships between people and place, and putting people at the centre of human geography. The book covers behavioural, humanistic and cultural traditions, showing how these can lead to a nuanced understanding of how we relate to our surroundings on a day-to-day basis. The authors also explore how human geography is currently influenced by 'postmodern' ideas stressing difference and diversity. While taking the importance of these different approaches seriously as ways of thinking about the role of place in peoples' everyday lives, the book also tries to encapsulate what has been so vibrant and exciting about human geography over the last couple of decades. By using examples to which students can relate - such as how they imagine and represent their home, the way they avoid certain spaces, how they move through retail spaces, where they choose to go to university, how they use the Internet, how they represent other nations and so on - the authors show how geography shapes everyday life in a manner that is seemingly mundane yet profoundly important.
Selling the City
Recent successful campaigns have demonstrated the financial value of creating a positive image of cities. You cannot afford to ignore these benefits. Bringing together the diverse theoretical work from both urban planning and management, this is the first book to show you how to capitalize on effectively marketing your city to tourists, new industry and investment. Through practical examples and illustrations from Western Europe and North America, you'll learn how a successful strategy is conceived, planned and carried out, and how the results are monitored and measured.
