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Towards Effective Place Brand Management
Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in theiragenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field. The expert contributors clarify several unresolved issues surrounding the application of place branding, in particular its multiple goals. They pro...
Rethinking Place Branding
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.
Inclusive Place Branding
Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as quick-fix solutions regardless of geographical and socio-political contexts. Critical views of place branding are emerging which focus on its unexplored consequences on the physical and social fabric of places. These more critical approaches reveal place branding as an essentially political activity, serving hidden agendas and marginalizing social groups. Scholars and practitioners can no long...
Marketing, Creativity and Experiential Design
This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design and innovation and providing an overview of experience marketing frameworks and innovation’s role in the economy. It also explores branding, identity and product-service design and digital marketing, interaction design and human-centred design. The book details research methodology developments in design management and marketing, and considers future avenues for marketing, creativity and experiential design.
"We Didn't Start the Fire"
Billy Joel has sold over 150 million records, produced thirty-three Top-40 hits, received six Grammy Awards, and been inducted into the Rock and Roll Hall of Fame. Fans celebrate him, critics deride him, and scholars have all but ignored him. This first-of-its-kind collection of essays offers close analysis and careful insight into the ways his work has impacted popular music during the last fifty years. Using diverse approaches, this volume serves as a model for how any scholar can approach the study of popular music. Ultimately, these chapters interrogate how popular music frames our experiences, constitutes our history and culture, and gains importance in our daily lives.
Emergent Urbanism
In the last few decades, many European and American cities and towns experienced economic, social and spatial structural change. Strategies for urban regeneration include investments in infrastructures for production, consumption and communication, as well as marketing and branding measures, and urban design schemes. Bringing together leading academics from across a range of disciplines, including Douglas Kelbaugh, Ali Madanipour, Saskia Sassen, Gregory Ashworth, Nan Elin, Emily Talen, and many others, Emergent Urbanism identifies the specific issues dominating today’s urban planning and urban design discourse, arguing that urban planning and design not only results from deliberate planning and design measures, but how these combine with infrastructure planning, and derive from economic, social and spatial processes of structural change. Combining explorations from urban planning, urban theory, human geography, sociology, urban design and architecture, the volume provides a comprehensive and state-of-the-art overview, highlighting the complexities of these interactions in space and place, process and design.
The Wiley-Blackwell Encyclopedia of Urban and Regional Studies
Provides comprehensive coverage of major topics in urban and regional studies Under the guidance of Editor-in-Chief Anthony Orum, this definitive reference work covers central and emergent topics in the field, through an examination of urban and regional conditions and variation across the world. It also provides authoritative entries on the main conceptual tools used by anthropologists, sociologists, geographers, and political scientists in the study of cities and regions. Among such concepts are those of place and space; geographical regions; the nature of power and politics in cities; urban culture; and many others. The Wiley Blackwell Encyclopedia of Urban and Regional Studies captures t...
Tourism in the City
This book critically explores the interconnections between tourism and the contemporary city from a policy-oriented standpoint, combining tourism perspectives with discussion of urban models, issues, and challenges. Research-based analyses addressing managerial issues and evaluating policy implications are described, and a comprehensive set of case studies is presented to demonstrate practices and policies in various urban contexts. A key message is that tourism policies should be conceived as integrated urban policies that promote tourism performance as a means of fostering urban quality and the well-being of local communities, e.g., in terms of quality spaces, employment, accessibility, in...
Construed Heritage
Heritage theory places individual experiences in a precarious position. Representational approaches draw attention to socio-political contexts and ethical considerations but largely render the self silent. Affective approaches, on the other hand, develop meaningful components of the emotive and sensed self, but internalized and unmitigated heritage runs the risk of perpetuating oppressive constructs. In Construed Heritage, Jennifer Goddard views heritage experiences as subjective-objective relationships that may be analyzed through discursive and figurative construal level distances. Goddard further contends that memory consumes and retains those heritage experiences as cognitive objects where they are collected and curated into personal narratives.
The Nordic Wave in Place Branding
The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.
