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The economics of information
The economics of information. Theory and practice is an English-language version of the monograph Ekonomia informacji written in September 2019 and published at the beginning of 2020. The idea of translating it into English was born after posting the texts on Research-Gate. Then requests to make it available in English appeared. Rapid changes that have taken place in the world economy over the past year caused some authors to consider it necessary to include them in their texts. Therefore, the update of the texts have been provided, mainly in the context of consequences of the pandemic, but also concerning the entry of Brexit into the next phase. Attention was paid not only to the theoretica...
Mastering Market Analytics
In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
World Politics in the Age of Uncertainty
This is a comprehensive book series that comprises two distinct yet interconnected volumes. Volume I focuses on international relations and global politics, while Volume II delves into social sciences and humanities studies. Both volumes revolve around the central theme of the COVID-19 pandemic era, exploring its profound impact on various aspects of the world. In Volume I, scholars, and experts in the field of international relations delve into the intricate dynamics of global politics in the context of the pandemic. They analyse the shifting power dynamics, the role of international organisations, the challenges to global governance, and the geopolitical implications of the crisis. This bo...
The Cambridge Handbook of Cyber Behavior
This handbook covers current research in the science of cyber behavior. Written by international scholars from a wide range of disciplines, the chapters focus on four fundamental elements of cyber behavior: users, technologies, activities, and effects. It is the ideal overview of the field for researchers, scholars, and students alike.
Business School Leadership and Crisis Exit Planning
Published for the fiftieth anniversary of the EFMD, this volume includes contributions from top business school leaders.
Digital Media and Innovation
This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals.
Handbook of Research on Effective Advertising Strategies in the Social Media Age
Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
European Studies
Unlock the secrets of Europe with European Studies, a comprehensive guide that delves into the continent’s intricate political systems, institutions, and policies. This essential resource helps readers understand Europe's dynamic role in global politics and international relations. 1: European Studies - An overview of European Studies, its significance, and impact on political science. 2: Political Science - Explore methodologies and theories of political science as they relate to Europe. 3: Social Science - Discover how social science disciplines enrich our understanding of European societies. 4: Outline of Academic Disciplines - Insight into various disciplines contributing to European S...
