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The book examines the changing discourses of Chinese audience research in the past four decades, aiming to shed light on the complicated relationships among China’s media, audiences, and society. With the new sociology of knowledge, it adopts Laclau and Mouffe’s discourse theory as a meta-theoretical framework and interprets the concept of audience as a floating signifier. Based on the corpus of Chinese academic journal papers, the author divides the scope of analysis into four phases. In each period, Chinese audience research was related closely to the changing societal and academic contexts and hegemonic struggle as a whole. In addition, it discusses the relation between ‘western’ audience theories and Chinese audience research, as well as the contingency and rigidity of discourses in Chinese audience research. The book contributes to the understanding of Chinese communication research in the changing societal context and will be valuable for scholars of media and communication studies or China studies.
In today’s thoroughly mediated societies people spend many hours in the role of audiences, while powerful organizations, including governments, corporations and schools, reach people via the media. Consequently, how people think about, and organizations treat, audiences has considerable significance. This ground-breaking collection offers original, empirical studies of discourses about audiences by bringing together a genuinely international range of work. With essays on audiences in ancient Greece, early modern Germany, Soviet and post-Soviet Russia, Zimbabwe, contemporary Egypt, Bengali India, China, Taiwan, and immigrant diaspora in Belgium, each chapter examines the ways in which audiences are embedded in discourses of power, representation, and regulation in different yet overlapping ways according to specific socio-historical contexts. Suitable for both undergraduate and postgraduate students, this book is a valuable and original contribution to media and communication studies. It will be particularly useful to those studying audiences and international media.
As the first volume of a two-volume set on mediation in China, this book examines the legal foundations of Chinese mediation and feasible paths to the institutionalization and professionalization of mediation. Grounded in traditional dispute resolution practices throughout Chinese history, mediation is born out of the Chinese legal tradition and considered to be “Eastern” in nature. The first volume discusses the legal principles that underpin mediation in China, rooted in a legal tradition that pursues the rule of law and morality as well as the concept of harmony in Chinese society. It first revisits traditional notions and models of Chinese mediation and then puts forward approaches t...
This is a collection of seven essays on media and society in China translated from the leading Chinese-language journal Open Times. Authored mostly by scholars based in China, this volume offers a panoramic view on contemporary Chinese thoughts regarding media industries in a rapidly transforming society, especially the central role played by digital media such as Internet and smart phone. The book consists of three parts: (a) socialist media, transformed; (b) critical events and public interests; and (c) Internet, grassroots and social movements. Together they reflect a wide range of views – left, right, and center – on the past, present, and future of media reform and social transformation in China today.
Cover -- Title -- Copyright -- Dedication -- Contents -- List of figures and tables -- List of abbreviations -- Acknowledgements -- 1 Chinese audiences and the cinema of class -- 2 Class on screen and in reality: pre-conditioning audiences -- 3 Let the Bullets Fly: the socialisation of assumptions -- 4 Lost on Journey: prejudice in class relations -- 5 Go Lala Go!: secretaries, shopping and spinsterhood -- 6 House Mania: homeownership, marriageability and masculinity -- 7 The Piano in a Factory: suzhi, industrial heroes and the spectacle of poverty -- 8 Conclusion: class, the film and the filmmaker -- Films list -- Appendix: group discussants -- Let the Bullets Fly -- Lost on Journey -- Go Lala Go! -- House Mania -- The Piano in a Factory -- Index
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"The book examines the changing discourses of Chinese audience research in the past four decades, aiming to shed light on the complicated relationships among China's media, audiences, and society. With the new sociology of knowledge, it adopts Laclau and Mouffe's discourse theory as a meta-theoretical framework and interprets the concept of audience as a floating signifier. Based on the corpus of Chinese academic journal papers, the author divides the scope of analysis into four phases. In each period, Chinese audience research was related closely to the changing societal and academic contexts and hegemonic struggle as a whole. In addition, it discusses the relation between 'western' audience theories and Chinese audience research, as well as the contingency and rigidity of discourses in Chinese audience research. The book contributes to the understanding of Chinese communication research in the changing societal context and will be valuable for scholars of media and communication studies or China studies"--
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