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The Indian Space Programme
Fifty years in the making, India's Space Programme is fulfilling the vision of its founders and delivering services from space that touch the lives of 1.3 billion people every day. In addition to operating a collection of satellites for weather, Earth observation, navigation and communication today, India has a spacecraft orbiting Mars and a space telescope in Earth orbit. This book provides the big picture of India's long association with science, from historical figures like Aryabhata and Bhaskara to Homi Bhabha and Vikram Sarabhai, the key architects of its space program. It covers the scientific contribution of Indian scientists during the European Enlightenment and industrial revolution...
The Homecoming Gods
During an extraordinary time of crises for a nation on the verge of partition, three unusual characters from diverse backgrounds develop a persuasive connection with each other. A lovesick high school boy, an unenthusiastic former clerk and an oddball schoolteacher together attempt to defeat a small town's animated fears through their slapdash writings to newsprint, with phoney identities. Two fresh faces attempt to discern the complexities of love through the missing spousal equations between their parents. Set in the small town of Mardan in the North-West Frontier Province of British India in March 1947, this dark comedy deals with unpretentious stories of a mix-up between everyday folks, and a juvenile's account of vehemence in turbulent times, and his efforts to trace out histories for reflections. A safe escape to Kurukshetra in India on the posh train, 'The Frontier Mail' in a windy night amidst vicious rioting outside, presents him with a hallucinatory panorama of pre-settlements, and a teeny past of a few centuries that offers little solution to the predicament of a period that saw a million killed, and ten millions displaced in the wake of two independences.
India’s Forgotten Rocket Pioneer
During 1934 and 1944 in Calcutta, Stephen Smith worked alone and unsupported on developing rocket transport. In 1935, he was the first to demonstrate the successful transport by a rocket of livestock, food and medicine. This book charts the story of Stephen H Smith, described by a contemporary as “the greatest one-man campaign for rocketry”. He dedicated his life to working alone in northeast India to develop a new revolutionary means of transport using only rocket power. The development of rockets in India is commonly understood to have ended with Tipu Sultan in 1799 and started again in 1963 with what is now called the Indian Space Research Organisation. However, in the intervening per...
Reduced to Ashes
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Ethical Branding and Marketing
Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and the market itself. In a contemporary environment of "truthiness" and fake news, it is more important than ever to review core principles of ethics and to reassess how these principles apply to today’s branding and marketing practices. This book addresses practices in ethical branding and corporate culture. It includes such topics as truth, integrity, value, vulnerability, and differentiation. Collectively, these cases provide a contemporary overview of intriguing scenarios and best practices in ethical branding. The book provides the reader with real, updated insight into ethical decision making; helps students integrate ethics, branding strategy, and real life, complex situations into an effective learning process; and provides the reader with up-to-date ethical branding cases from around the world.
My Personal History of The British Interplanetary Society
This is the story of the founding of the British Interplanetary Society Liverpool in 1933 before it relocated to London in 1937. It is the personal meticulous recollection of Leslie J Johnson who was the BIS’s First Hon. Secretary but later its treasurer, editor of the bulletin and the journal and a vice president. Published for the first time, this manuscript was written using a manual typewritten and rich first-hand source material consisting of thousands of handwritten letters. As the Hon. secretary, he was the first contact for many now familiar names, including a teenage Arthur C Clarke in 1933, and from Dr W Olaf Stapledon, a professor at Liverpool University, writers EF Russell, Wal...
European-Russian Space Cooperation
The story of European-Russian collaboration in space is little known and its importance all too often understated. Because France was the principal interlocutor between these nations, such cooperation did not receive the attention it deserved in English-language literature. This book rectifies that history, showing how Russia and Europe forged a successful partnership that has continued to the present day. Space writer Brian Harvey provides an in-depth picture of how this European-Russian relationship evolved and what factors—scientific, political and industrial—propelled it over the decades. The history begins in the cold war period with the first collaborative ventures between the Sovi...
The Connection
Sameena is a teenager, going through the trials and tribulations of medical college, enjoying it for the most part. Some of her course mates experiment with drugs, while others tap their strength to carry on. A series of brutal attacks on girls on campus hits too close for comfort. On a dark and stormy night, she collides with a strong and handsome army officer, Jai. They run into each other again on a flight and the connection between them is reinforced. They realize they have found 'the one' in each other. Army life is exciting for Sameena, she experiences it after she hears about it from Jai. She learns how to wield a surgical knife and use firearms with equal ease and skill. There is heartbreak as Jai meets with a fatal accident just before they marry. Sameena lives with his memories sustaining her. When she travels to the exotic land of Egypt, she meets a man who saves her life. Will she get over her loss and move on, or will the love she has for Jai result in..............
The Cosmonaut Who Couldn’t Stop Smiling
"Let's go!" With that, the boyish, grinning Yuri Gagarin launched into space on April 12, 1961, becoming the first human being to exit Earth's orbit. The twenty-seven-year-old lieutenant colonel departed for the stars from within the shadowy world of the Soviet military-industrial complex. Barbed wires, no-entry placards, armed guards, false identities, mendacious maps, and a myriad of secret signs had hidden Gagarin from prying outsiders—not even his friends or family knew what he had been up to. Coming less than four years after the Russians launched Sputnik into orbit, Gagarin's voyage was cause for another round of capitalist shock and Soviet rejoicing. The Cosmonaut Who Couldn't Stop ...
