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Hacked About
Do you find talking to the press stressful and unproductive? Are you aware that this should be free publicity for your business but you feel you're not making the most of it? This book is here to help you. Guy Clapperton has been helping clients with his media training course for over a decade, ranging from people in multinational IT companies to very small businesses indeed. A journalist for a quarter of a century, Guy has first hand knowledge of how interviews can go well or badly - and how people have made the most of publicity to get the results their business needs. In this book you will hear about: Setting realistic targets and objectives Guiding interviews into your target areas Communicating well with journalists Responding to harsh reviews Researching your audience when you want to bypass journalists And a great deal more. If you want to market and brand your company using the press as your medium, this is essential reading.
The Joy of Work?
Are you happy at work? Or do you just grin and bear it? We spend an average of 25% of our lives at work, so it’s important to make the best of it. The Joy of Work? looks at happiness and unhappiness from a fresh perspective. It draws on up-to-date research from around the world to present the causes and consequences of low job satisfaction and gives helpful suggestions and strategies for how to get more enjoyment from work. The book includes many interesting case studies about individual work situations, and features simple self-completion questionnaires and procedures to help increase your happiness. Practical suggestions cover how to improve a job without moving out of it, advice about c...
This is Social Media
*UPDATED FOR 2011. Including new info on mobile devices, new platforms and location based social networking.* Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how. You might already be social networking on Facebook, or even microblogging on Twitter. One thing's for sure though; you're too busy to muck about on these sites all day, not really knowing how to get any decent play out of them. You're looking for profitability, not gimmicks. Many organizations, large and small, are using social media and social networking to build robust communities of followers, stay ahead of the competition and increase profits. Are y...
This is Social Commerce
The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage – you can get them buying right where they are! In this follow up to This Is ...
The Smarter Working Manifesto
Are you interested in smarter working? Do you or your workforce carry out tasks away from the office - and do you have the managerial and technical know-how to get the best from them? In The Smarter Working Manifesto, Philip Vanhoutte and Guy Clapperton talk to the experts, the practitioners, the managers, the academics, and recommend best practices for making more money out of a happier workforce. People can be in charge of their own workplace, they can work to their own timetable and their company can benefit. Read this book to find out: Why we work where we do - and why it's changing How to evaluate and improve your workplace How to get the most out of a remote workforce How to build a virtual team How to make your organization more profitable and smarter The authors have drawn on experience internationally to create the definitive work on how to build the best workplace, both on and off your premises, for the 21st century. www.smarterworkingmanifesto.com
What's Wrong with Work?
Work isn't working. We all love to hate our jobs. Everyone moans about the same things: we're not listened to; we're not trusted; we spend our time in pointless meetings; we’re weighed down by bureaucracy; we hate our boss; we're overloaded and work saps time and energy from the rest of our lives. It shouldn't be like this. Work ought to be, and can be meaningful and fulfilling. In What's Wrong with Work? Blaire Palmer shows how work can change. Confronting all the big problems head-on, the book shows what you can do about each one, to make work better for you and those around you, now. Packed with case studies and tips, What's Wrong with Work? is essential reading for the modern office.
The Routledge Companion to Digital Journalism Studies
This second edition of The Routledge Companion to Digital Journalism Studies offers a truly global and groundbreaking collection of essays addressing the key issues and debates shaping the field of digital journalism studies today. Journalism has arguably faced unprecedented disruption and reconceptualization since the first edition of this Companion was published. Questions over what role journalism and journalists play in society are pervasive, and changes to platforms, products, practices, and audiences are among the forces driving a new research agenda in the field. This newly reorganized second edition addresses developments in technologies, data infrastructures, algorithms, and the bus...
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Cryptography: A Very Short Introduction
This book is a clear and informative introduction to cryptography and data protection - subjects of considerable social and political importance. It explains what algorithms do, how they are used, the risks associated with using them, and why governments should be concerned. Important areas are highlighted, such as Stream Ciphers, block ciphers, public key algorithms, digital signatures, and applications such as e-commerce. This book highlights the explosive impact of cryptography on modern society, with, for example, the evolution of the internet and the introduction of more sophisticated banking methods. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Sharkonomics 2: How to attack and defend your business in today’s disruptive digital waters
Sharks are nature’s most revered and feared killing machines. But if you study the behaviour of sharks, you will learn they are also highly strategic and efficient in the way they survive and thrive in nature’s competitive environment. Inspired by the shark’s evolved (over 420 million years) instincts and strategic moves, this book provides businesses with 10 ways on how to attack the market leaders, and take market share, in your sector. “Move or Die”, “Strike Unpredictably”, “Timing is the Key”, “Spread Panic” – these are some of the key ways to make shark food out of market leaders. Building on the success of the first edition of Sharkonomics (2012), this expanded and updated edition provides an inspiring perspective on competing in business and how companies of any size can create a presence for themselves in their market. “Stefan not only uses the ‘shark’ metaphor but has actually swam in shark waters to absorb the drama of life and death. He describes the attack stratagems of a shark but respects the intended victims enough to show how they can defend themselves.
