Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Research Handbook on Brand Co-Creation
Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.
The Oxford Handbook of Consumption
The Oxford Handbook of Consumption examines the most pressing questions addressed by consumption studies scholars today. The volume counteracts the tendency towards disciplinary myopia as it engages scholars from around the world drawing on sociology, anthropology, psychology, history, and consumption studies. The volume's thirty-one chapters are organized around six themes, facilitating cross-disciplinary exploration.
Semiotics and Visual Communication IV
The chapters in this book consist of selected papers which investigate the theme of ‘Myths Today’, paying homage to the notion of myth as defined by Roland Barthes in the late 1950’s which provided a theoretical framework under which daily habits, as well as consumer practices, can be examined as socially constructed signs, idealized through verbal narratives. While ‘myth is a type of speech’, it is also a type of image; typeface, cinema, photography, sports, online networks, politics, TV shows, sound, and fashion can all serve as groundwork for mythical discourses. Under this framework, the book explores myths today, in the context of global networks, globalisation, visuals and mass communication. The interdisciplinary nature of the book provides a platform for discussion and research, broadens the scope of semiotic and visual communication thinking, and challenges the boundaries of various disciplines.
Business Education in the 21st Century
This timely book presents a nuanced exploration of the key pedagogical, theoretical and practical challenges facing modern business educators and students. Bringing together a cross-disciplinary team of experts, it highlights the importance of equipping students with the capabilities and mindset necessary to manage new and emerging societal problems.
Retail Rebranded
Retail Rebranded lets you in on the secrets big retailers don't want you to know, in 5 key steps of how to reassess, reposition, rename, redesign and relaunch your brand to capture market share and compete in the contemporary global economy. Revolutionising the irrelevant business models of the past, this is an action-packed, engaging and easy-to-read retail bible that will put your brand back on the map!
Dynamic Relationality Theory of Creative Transformation
Dynamic Relationality Theory of Creative Transformation: Grounding Machinic Ecosystems in Life Experiences introduces a visionary approach to understanding the evolving relationship between technology and human experiences. It delves into the transformative potential of Machinic Generalized Intelligence (MGI), where AI and human intelligence converge harmoniously, creating a new paradigm of interactive, machinic life experiences. This book challenges the traditional tech-centric view, advocating for a life and experience-first perspective. It presents the Dynamic Relationality Theory (DRT), a novel conceptual framework that redefines our interaction with technology, emphasizing cocreative, e...
Co-creating Brands
Rather than lead, manage and control, contemporary managers have taken on the new tasks of listening, connecting and participating with consumers in brand development. The focus of brand management has shifted to the intersection between the organisation and its stakeholders. Co-Creating Brands is an accessible exploration of how co-created brands produce value and how the success of this approach can be measured and assured.
Byrd History and Related Families of Averett, Callaway, Chancey and Goff
John Byrd (ca. 1675-1716) moved from North Carolina to Virginia before 1697. Descendants lived throughout the United States, but chiefly in the southeast and midwest.
