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Handbook of Tourism and Quality-of-Life Research
Quality of life (QOL) research in tourism has gained much momentum over the last two decades. Academics working in this area research issues related to tourists and host communities. Practitioners are becoming increasingly interested in understanding the science that allows them to develop better marketing and managerial programs designed to enhance the quality of life of tourists. Tourism bureaus and government agencies are increasingly interested in issues of sustainable tourism, specifically in understanding and measuring the impact of tourism on the quality of life of the residents of the host communities. This handbook covers all relevant topics and is divided into two parts: research relating to travelers/tourists, and research relating to the residents of host communities. It is the only state-of-the-art reference book in its field and will prove invaluable to academics interested in QOL research, as well as tourism practitioners interested in applying the science of QOL in the tourism industry.
International Case Studies in Tourism Marketing
This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. The dynamic characteristic of the industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies follows a logical and uniform structure and covers topics such as marketing mix, crisis management, digital marketing, quality development, product development and sustainability. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.
Tarih ve toplum
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Handbook of Tourism and Quality-of-Life Research
Quality of life (QOL) research in tourism has gained much momentum over the last two decades. Academics working in this area research issues related to tourists and host communities. Practitioners are becoming increasingly interested in understanding the science that allows them to develop better marketing and managerial programs designed to enhance the quality of life of tourists. Tourism bureaus and government agencies are increasingly interested in issues of sustainable tourism, specifically in understanding and measuring the impact of tourism on the quality of life of the residents of the host communities. This handbook covers all relevant topics and is divided into two parts: research relating to travelers/tourists, and research relating to the residents of host communities. It is the only state-of-the-art reference book in its field and will prove invaluable to academics interested in QOL research, as well as tourism practitioners interested in applying the science of QOL in the tourism industry.
Şef
Uyar, Dursun, 1958-; businessman; Islamic capital; local economic development Yimpas case; Turkey; 20th century.
AVRUPA BİRLİĞİ - Kurumlar ve Politikalar
Avrupa Birliği: Kurumlar ve Politikalar başlığını taşıyan bu kitapta, konunun uzmanlarının emekleri sonucu ortaya çıkan 16 başlıkta Avrupa Birliği’nin temel kurumları ve politikaları tanıtılmış, analiz edilmiştir. Kitapta, kurumların ve politikaların tarihsel perspektifine değinilimekle birlikte, mümkün olduğunca yakın dönemlerdeki gelişmeler analiz edilerek güncel konulara odaklanılmıştır. Bölümlerde; Avrupa Entegrasyonu, Avrupa Parlamentosu, Avrupa Komisyonu, Avrupa Birliği Konseyi, Avrupa Birliği Zirvesi, Adalet Divanı, Merkez Bankası ve Sayıştay, Rekabet Politikası, Enerji Politikası, Çevre Politikası, Bölgesel Politikalar, Eğitim Politikaları, Güvenlik ve Savunma Politikası, Ekonomik ve Parasal Birlik, Ortak Tarım Politikası, Göç Politikası ve Mülteciler hakkında detaylı güncel bilgiler verilirken, pek çok tablo, harita ve grafik de kullanılmış böylece konuların okuyucu tarafından bir bakışta derinlemesine kavranılmasına imkân sağlanmıştır.
Tourism Marketing
Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conference, following its foundation by Prof. Metin Kozak. The current volume contains a selection of the best papers presented at the conference in Maribor, Slovenia, in September 2011. As that year’s conference title indicates, it comprises research important for tourism management, by focusing on tourist behaviour with relevance to managerial strategies and operational practices, as well as on business operations, vision and goals, and their impact on tourist experiences. Contributions are clearly arranged into five parts covering topical consumption issues: image, satisfaction, and social and environmental research results. The last two sections cover timely and managerially relevant contributions on tourism ITC, innovation and competitiveness research. The contributions reflect the vibrancy of ATMC and the high calibre of researchers the conference attracts. The book offers itself as a reader for researchers and students of tourism as well as a compelling update on topical research issues in tourism marketing.
