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Material Nation
A consumer history of Italy from unification in the 19th century to the present day, combining economic and cultural history with a vivid narrative style.
The Emergence of Modern Marketing
Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.
Histories of Tourism
This collection of essays presents develops the historical dimension to tourism studies through thematic case studies. The editor's introduction argues for the importance of a closer relationship between history and tourism studies, and an international team of contributors explores the relationships between tourism, representations, environments and identities in settings ranging from the global to the local, from the Roman Empire to the twentieth century, and from Frinton to the 'Far East'.
The European Way
A good social history of Europe has yet to be written though, given the developments over the last few decades, this seems more urgent than ever before. This volume presents an important step forward in that it brings together eight internationally known social historians from Europe and Israel, each of whom offer an overview of some key themes in European history during the last two centuries. While dealing with the great changes of this period, the authors reveal the commonalities that link European societies together but also important differences at a national level.
The Social Organisation of Marketing
The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets and related marketing practices and activities are organised, enabled and constrained by the actions of people at different levels of social integration. Collectively, The Social Organisation of Marketing provides insights into topics such as the consumption and of wine in China, the advertising of Guinness, the management of on-line communities in Germany, the corporate social responsibility strategies of multinational energy corporations in Africa, the concept of talent management in contemporary organisations, the child consumer in Ireland, and the constraining and enabling influences of the American corporate organisational structure.
Ways of Life in the Late Modernity
The aim of this monograph is to show the contexts in which ways of life are conducted in late modernity, the dimensions of life in late modernity we can identify and how we can descibe and understand them. The fundamental starting point of the monograph is the thesis that late modernity is characterized, amongst other factors, by large number of life forms and ways of life. The monograph is introduced with a chapter entitled Ways of Life in Late Modernity, in which the author attempts to define the concepts of way of life, lifestyle and life architecture, to outline different theoretical approaches to understanding way of life, and to define some characteristics of late modern ways of life. The monograph is further divided into three parts.
Devolution and Identity
The identity implications have been overlooked from discussions on devolution, which have tended to focus on constitutional, legal and financial issues. In this volume, contributors from the communities under discussion explore the ways in which devolution is experienced and understood by citizens from the devolved regions of the UK. The additional inclusion of a US perspective allows parallels with American federalism to be drawn out. Informed by a discursive/textual/communication approach to identity, Devolution and Identity offers a range of theoretical and empirical perspectives, including both macro- and micro-level analyses of devolution and identity processes. Themes covered include discourse and interaction, national identity, flags and emblems, gender representation, newspaper letters, regional marketing, language ideology, history and culture, artistic practice, minority identities and political ideology. In exploring the impact of the devolution process on both individual and group identities, this book provides a richer understanding of the devolution process itself, as well as a new understanding of the relationship between socio-political structures and identity.
The Politics of Decline
The key aim of this new book is to show how economic decline has always been a highly politicised concept, forming a central part of post-war political argument. In doing so, Tomlinson reveals how the term has been used in such ways as to advance particular political causes.
