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Advertising Principles and Practice
Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary
Poetry
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Optoelectronics Engineering and Information Technologies in Industry
Selected, peer reviewed papers from the 2013 2nd International Conference on Opto-Electronics Engineering and Materials Research (OEMR 2013), October 19-20, 2013, Zhengzhou, Henan, China
Huang Di Nei Jing Ling Shu
TheÊLing Shu, also known as theÊLing Shu Jing, is part of a unique and seminal trilogy of ancient Chinese medicine, together with theÊSu WenÊandÊNan Jing.ÊIt constitutes the foundation of a two-thousand-year healing tradition that remains active to this day. Its therapeutic approach is based on a purely secular science of nature, with natural laws serving as guidelines for human behavior and medical treatment. No other text offers such broad insights into the thinking and manifest action of the authors of the time. Following an introduction, this volume contains the full original Chinese text of theÊLing Shu, an English translation of all eighty-one chapters, and notes on difficult-to-grasp passages and possible changes in the text over time on the basis of Chinese primary and secondary literature of the past two thousand years and translator Paul UnschuldÕs own work. TheÊLing ShuÊreveals itself as a completely rational work, and, in many of its statements, a surprisingly modern one. It will provide the foundation for comparisons with the nearly contemporaneousÊCorpus HippocraticumÊof ancient Europe and todayÕs iterations of traditional Chinese Medicine as well.
Building Strong Brands and Engaging Customers With Sound
In brand communication, from the nostalgic hum of radio jingles to the digital symphony of streaming platforms, the role of sound in shaping brand identity has emerged as a captivating field of study. How does the strategic integration of sounds and music contribute to constructing robust brand identities and deepening customer engagement across diverse industries and cultural contexts? Building Strong Brands and Engaging Customers With Sound traverses the diverse realms of sonic branding, examining its multifaceted applications and impact on consumer engagement. The book opens a sonic gateway into the historical evolution of sounds in branding, uncovering the roots of sonic branding and its...
Hupa Texts
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日本語會話文典
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Mr. Jingle Bells – Edizione Italiana
Gli opposti si attraggono quando degli scostanti soci in affari diventano finti fidanzati! L’amore del Natale guarirà i loro cuori afflitti Dopo che un’emergenza lo costringe a lasciare il suo appartamento, tutto quello che Ashton Sellers desidera per Natale è un nuovo lucidalabbra, chiudere ogni contatto con la sua famiglia abusiva e un posto in cui trascorrere le festività. Entra in scena il suo socio in affari, che lo accoglie in casa, anche se controvoglia. Walker è un uomo vecchio stampo incapace di divertirsi, ma ha una casa sicura e accogliente con quattro cani adorabili e cibo delizioso in tavola. E se avesse anche un lato tenero che tiene nascosto e un corpo sexy sotto l’i...
