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This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.
Comprises 17 papers, along with opening remarks. Discusses the intra-regional flows of goods and capital between the Asian economies, following the liberalization of trade and investment regimes in the 1980s and early 1990s. Considers the implications of such open regionalism for the rest of the world, particularly the countries of Europe.
"This book combines the data and analyses of research with the perspective and interpretive commentary of the practitioner. ... provides the reader with a grasp of the dynamic nature of industrial research, the influences that shape it, and its role in society. Factors that shape current industrial research, including the internationalization of R&D, declining defense expenditures, and the corporate environment, are covered. ...describes the globalization of industrial operation and the current and future challenges that globalization will bring."--Back cover.
Contains abstracts of papers presented at the conference.
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This edition has been revised and updated to provide a comprehensive and practical guide to science and technology policy in Germany. Combining information on official and corporate bodies and research organizations with analysis of trends, this text includes recent developments in the country, reviewing science and technology in the light of changes made since reunification.
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