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Hidden Depths
n Hidden Depths, Professor Penny Spikins explores how our emotional connections have shaped human ancestry. Focusing on three key transitions in human origins, Professor Spikins explains how the emotional capacities of our early ancestors evolved in response to ecological changes, much like similar changes in other social mammals. For each transition, dedicated chapters examine evolutionary pressures, responses in changes in human emotional capacities and the archaeological evidence for human social behaviours. Starting from our earliest origins, in Part One, Professor Spikins explores how after two million years ago, movement of human ancestors into a new ecological niche drove new types of...
International Advertising and Communication
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
The Janus-Face of Language: Where Are the Emotions in Words and the Words in Emotions?
Language has long been considered independent from emotions. In the last few years however research has accumulated empirical evidence against this theoretical belief of a purely cognitive-based foundation of language. In particular, through research on emotional word processing it has been shown, that processing of emotional words activates emotional brain structures, elicits emotional facial expressions and modulates action tendencies of approach and avoidance, probably in a similar manner as processing of non-verbal emotional stimuli does. In addition, it has been shown that emotional content is already processed in the visual cortex in a facilitated manner which suggests that processing ...
Accountable Marketing
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance. Stewart and Gugel have curated the work of several leading marketing, finance and accounting professionals and academics on the topics of marketing accountability and financial reporting to create a volume that represents the best of MASB’s work over the last few years. The book not only emphasizes the importance of accountability in the marketing function, but also creates a di...
MR Imaging of the Body
This lavishly illustrated book is a comprehensive guide to the basic principles and clinical applications of MR imaging for all regions of the body. The opening chapter provides a thorough overview of the basic principles for MR imaging, contrast agents, risks and side effects associated with MR imaging, and common imaging artifacts. The remaining chapters address common pathological findings in the head and neck, thorax, female breast, abdomen, pelvis, lymph nodes, musculoskeletal system, and vessels. A final chapter discusses the applications of whole-body MRI, whole-body MR angiography, and high-field MRI at 3 T. Features: Clear guidelines on how to perform techniques, select the appropri...
New Directions in Child Abuse and Neglect Research
Each year, child protective services receive reports of child abuse and neglect involving six million children, and many more go unreported. The long-term human and fiscal consequences of child abuse and neglect are not relegated to the victims themselves-they also impact their families, future relationships, and society. In 1993, the National Research Council (NRC) issued the report, Under-standing Child Abuse and Neglect, which provided an overview of the research on child abuse and neglect. New Directions in Child Abuse and Neglect Research updates the 1993 report and provides new recommendations to respond to this public health challenge. According to this report, while there has been gr...
Order on the Edge of Chaos
Order on the Edge of Chaos answers the question: how do people today create and sustain order in their lives and in their groups?
Biomedical Visualisation
This edited book explores the use of technology to enable us to visualise the life sciences in a more meaningful and engaging way. It will enable those interested in visualisation techniques to gain a better understanding of the applications that can be used in visualisation, imaging and analysis, education, engagement and training. The reader will be able to explore the utilisation of technologies from a number of fields to enable an engaging and meaningful visual representation of the biomedical sciences. This use of technology-enhanced learning will be of benefit for the learner, trainer and faculty, in patient care and the wider field of education and engagement. This second volume on Bi...
PET-CT Hybrid Imaging
Written by a multidisciplinary team of experts in radiology and nuclear medicine, this lavishly illustrated handbook presents an evidence-based look at the most up-to-date image-fusion technology in clinical use today. The authors combine multislice spiral CT anatomic images with specific sensitive molecular images of PET in one examination to give readers a full understanding of this evolving technology.The book places special emphasis on tumor imaging, with additional chapters on the imaging of inflammatory, cardiovascular, and neurodegenerative diseases. Leading clinicians provide systematic discussion of patient preparation, recommendations for imaging protocols for specific indications,...
