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Publisher description
Secondary Research
Givers information on computer-based storage and retrieval systems. This title features expanded coverage of computer-based information, including a chapter on CD-ROM products and updated coverage of on-line information search services.
Serious Consequences
Aggie married a gangster, Ladamien, right out of high school. For 12 years, she lived well, ignoring the sources of her comfortable lifestyle. Now, she awakens from a coma to find that Ladamien has turned himself into the federal government, making her a target for an international crime syndicate. While traveling with Ladamien, she witnessed a global conspiracy by several criminal groups, including the Russian Mafia, Yakuza, and South American Drug Cartels. Aggie and her son, Simon, enter witness protection so she can testify at the International Criminal Court in The Hague, Netherlands. They give up their identities, family ties, and the perquisites of their former lives.
Seeking Success
Only a few people participated in America's manned space program from its genesis with Project Mercury to the development of the Space Shuttle and International Space Program. This memoir traces David W. Stewart's evolution from a youngster during World War II, through his involvement in aerospace, small business, and finally as a writer and community leader.
Accountable Marketing
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance. Stewart and Gugel have curated the work of several leading marketing, finance and accounting professionals and academics on the topics of marketing accountability and financial reporting to create a volume that represents the best of MASB’s work over the last few years. The book not only emphasizes the importance of accountability in the marketing function, but also creates a di...
Financial Dimensions of Marketing Decisions
This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.
Sinking of the Zam Zam
Thursday, April 17th, 1941 at 5:55 in the morning a peculiar and outlandish new noise was heard by those on board A vicious howling hissing sound I shall never forget and yet seem never quite able to remember With a horrible rending explosive crunch the first shells came aboard. James Stewart. March 1941, James W. Stewart of Oneonta, New York, was on his way to Africa as a member of the British American Ambulance Corps sailing from New York City on the SS Zam Zam. The BAAC was making the voyage to Mombasa, Kenya, and then overland to Lake Chad to support General Charles de Gaulles Free French forces in French Equatorial Africa with much needed ambulances. The United States had not yet become...
How to Get Published in the Best Marketing Journals
This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of publication in the best journals in the discipline. It brings together a wealth of contributors, all of whom are experienced researchers and have been published in the leading marketing journals.
A Primer on Consumer Behavior
At its most fundamental level, marketing is about influencing the decision making and behavior of customers. Profitable businesses are built on an understanding of their customers and the creation and delivery of products and services that meet the needs of these customers. This book is intended to provide a quick, highly accessible introduction to key issues and concepts necessary for understanding market demand, designing successful products and services, and for creating effective marketing programs. The focus of the book is on information likely to be most useful to a practicing manager rather than the student or scholar who is seeking a deep understanding of consumer behavior. For this reason, the book includes “points to ponder” that link basic concepts to marketing practice. The final chapters of the book also point the reader to a variety of additional resources for learning more about consumer behavior in general and consumers in specific markets.
Marketing Champions
Praise for Marketing Champions "Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject--sounding a wake-up call to marketers everywhere on how to exert their influence and improve their contribution to cash flow." --Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "The authors understand that marketing is now the most important force within an organiza...
