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Focus Groups
Group interviews are among the most common methods of research in the social sciences. Focus Groups: Theory and Practice, Second Edition provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory. The book examines every facet of focus group research, from selection and recruitment of group participants, to the selection of a moderator, to conduct of the interviews, through the analysis of focus group data. Also included are discussions on designing the interview guide, the importance and influence of group composition, the art of conducting the focus group, and the characteristics of effectiv...
Secondary Research
Celebrated in its first edition as an indispensable guide, Secondary Research has been revised to provide the latest information on computer-based storage-and-retrieval systems. This volume was originally designed to help locate and obtain secondary sources, as well as evaluate and integrate the information from the various sources in order to answer specific research questions. The new edition features expanded coverage of computer-based information, including a new chapter on CD-Rom products and updated coverage of on-line information search services. In addition, this volume includes beneficial material on how to conduct secondary analysis, specific sources such as commercial and government sources, including the 1990 U. S. Census, and examples of information searches. A must-read for anyone--professionals, researchers, professors, and students--in the areas of research methods, evaluation, management, psychology, and sociology.
How to Get Published in the Best Marketing Journals
This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of publication in the best journals in the discipline. It brings together a wealth of contributors, all of whom are experienced researchers and have been published in the leading marketing journals.
Accountable Marketing
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance. Stewart and Gugel have curated the work of several leading marketing, finance and accounting professionals and academics on the topics of marketing accountability and financial reporting to create a volume that represents the best of MASB’s work over the last few years. The book not only emphasizes the importance of accountability in the marketing function, but also creates a di...
Old Banchory
The arrival of the railway in 1853 confirmed picturesque Banchory as an important destination on the Royal Deeside tourist route, while in more recent years it has become an increasingly popular dormitory town for Aberdeen commuters. As well as the neat High Street, and well-loved shops such as D'Agostino's Italian ice-cream parlour, there are pictures of the Mill of Hirn, the Old Toll House at the Bridge of Feugh, an intrepid Mr Bowman diving into the Dee, and the Royal Train as it passes through the town. A horse-drawn reaper, the local lavender farm and the saw and bobbin mills illustrate other interesting aspects of the town's history.
George Washington
A fascinating and illuminating account of how George Washington became the dominant force in the creation of the United States of America, from award-winning author David O. Stewart “An outstanding biography . . . [George Washington] has a narrative drive such a life deserves.”—The Wall Street Journal Washington's rise constitutes one of the greatest self-reinventions in history. In his mid-twenties, this third son of a modest Virginia planter had ruined his own military career thanks to an outrageous ego. But by his mid-forties, that headstrong, unwise young man had evolved into an unassailable leader chosen as the commander in chief of the fledgling Continental Army. By his mid-fifti...
