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Strategi dan Peluang Usaha
Buku "Bisnis Online : Strategi dan Peluang Usaha" adalah panduan praktis yang mengulas berbagai aspek penting dalam dunia bisnis digital. Buku ini dimulai dengan mengupas sejarah dan perkembangan bisnis online, diikuti oleh manfaat dan tantangannya. Selanjutnya, pembaca dibimbing untuk menentukan niche pasar yang tepat, melakukan riset pasar, dan analisis kompetitor. Strategi membangun brand dan identitas bisnis, serta pemilihan platform e-commerce yang sesuai, juga dibahas secara rinci. Selain itu, buku ini menguraikan cara efektif menggunakan media sosial untuk pemasaran, meningkatkan engagement, dan konversi. Terakhir, berbagai model bisnis online seperti dropshipping, affiliate marketing, dan penjualan produk digital dijelaskan untuk membantu pembaca memilih model yang paling sesuai. Dengan informasi yang lengkap dan praktis, buku ini memberikan wawasan mendalam dan strategi yang aplikatif, menjadikannya sumber daya esensial bagi siapa saja yang ingin memulai atau mengembangkan bisnis di dunia digital yang terus berkembang pesat.
Buku Ajar Pengantar Ilmu Komputer
Buku Ajar Pengantar Ilmu Komputer ini disusun sebagai buku panduan komprehensif yang menjelajahi kompleksitas dan mendalamnya tentang ilmu komputer. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran di bidang ilmu komputer dan di berbagai bidang Ilmu terkait lainnya. Selain itu, buku ini juga dapat digunakan sebagai panduan dan referensi mengajar mata kuliah pengantar ilmu komputer dan menyesuaikan dengan rencana pembelajaran semester tingkat perguruan tinggi masing-masing. Secara garis besar, buku ajar ini pembahasannya mulai dari Pengantar Ilmu Komputer, Perkembangan teknologi dari waktu ke waktu, Bagian-bagian komputer, Jenis media penyimpanan dan perangkat input-output, Jenis perangkat lunak aplikasi dasar dan perangkat lunak sistem, Sistem Bilangan Biner, Desimal, Oktal, dan Heksadesimal. Selain itu, ada beberapa materi penting lainnya yang tentunya membuat buku ajar ini menjadi buku yang sangat tepat dan relevan untuk digunakan sebagai bahan ajar. Buku ajar ini disusun secara sistematis, ditulis dengan bahasa yang jelas dan mudah dipahami, dan dapat digunakan dalam kegiatan pembelajaran.
Buku Ajar Rekayasa Perangkat Lunak
Buku Ajar Rekayasa Perangkat Lunak adalah panduan lengkap yang dirancang untuk mendukung dosen dalam mengajar mata kuliah rekayasa perangkat lunak di perguruan tinggi. Buku ini mengupas berbagai konsep krusial, seperti model pengembangan perangkat lunak, manajemen proyek, konsep database, serta desain antarmuka pengguna. Topik-topik ini dijelaskan secara rinci dengan menyertakan contoh praktis dan studi kasus untuk memperkuat pemahaman mahasiswa terhadap teori yang diajarkan. Pemodelan Entity-Relationship Diagram (ERD) dan Data Flow Diagram (DFD) juga dibahas mendalam untuk membantu mahasiswa menguasai teknik pemodelan sistem yang efektif. Buku ini tidak hanya berfungsi sebagai sumber daya a...
Creative Business and Social Innovations for a Sustainable Future
The book presents high-quality research papers presented at the 1st AUE International research conference, AUEIRC 2017, organized by the American University in the Emirates, Dubai, held on November 15th-16th, 2017. The book is broadly divided into three sections: Creative Business and Social Innovation, Creative Industries and Social Innovation, Education and Social Innovation. The areas covered under these sections are credit risk assessment and vector machine-based data analytics, entry mode choice for MNE, risk exposure, liquidity and bank performance, modern and traditional asset allocation models, bitcoin price volatility estimation models, digital currencies, cooperative classification...
The Great Disruption
Based around a compilation of his popular Schumpeter columns, Adrian Wooldridge takes a look at the forces that are disrupting today's fast-moving business world. The disruption has many causes: the internet's rapid spread; the challenge from emerging markets in innovation and manufacturing; clever management techniques that are forcing companies to rethink strategy; robots advancing from the factory floor into the service sector; and much more. These developments are shaking business and social life to its foundations, producing a new set of winners and losers, and forcing everyone to adapt and change. The Great Disruption explains: - The forces that are disrupting today's business world, and the management gurus that predicted them. - Who are the winners and the losers, and how institutions have tried (and often failed) to change. - How classic management problems, such as talent management, distribution, and outsourcing persist, but with a new twist. - What the future holds for companies, universities, competition and society. It also reminds us why Joseph Schumpeter's ideas about creative destruction are particularly valuable today.
Digital Business Analysis
This book frames business analysis in the context of digital technologies. It introduces modern business analysis techniques, including a selection of those in the Business Analysis Body of Knowledge (BABOK) by the International Institute of Business Analysis (IIBA), and exemplifies them by means of digital technologies applied to solve problems or exploit new business opportunities. It also includes in-depth case studies in which business problems and opportunities, drawn from real-world scenarios, are mapped to digital solutions. The work is summarized in seven guiding principles that should be followed by every business analyst. This book is intended mainly for students in business informatics and related areas, and for professionals who want to acquire a solid background for their daily work. It is suitable both for courses and for self-study. Additional teaching materials such as lecture videos, slides, question bank, exams, and seminar materials are accessible on the companion web-page.
High Level Models and Methodologies for Information Systems
In this book the authors introduce and explain many methods and models for the development of Information Systems (IS). It was written in large part to aid designers in designing successful devices/systems to match user needs in the field. Chief among these are website development, usability evaluation, quality evaluation and success assessment. The book provides great detail in order to assist readers’ comprehension and understanding of both novel and refined methodologies by presenting, describing, explaining and illustrating their basics and working mechanics. Furthermore, this book presents many traditional methods and methodologies in an effort to make up a comprehensive volume on Hig...
Social Entrepreneurship and Social Business
This compilation offers students a comprehensive overview of the field of social entrepreneurship. Leading European researchers and lecturers such as Ann-Kristin Achleitner, Markus Beckmann, Heather Cameron, Pascal Dey, Andreas Heinecke, Benjamin Huybrechts, Alex Nicholls, Johanna Mair, Susan Müller and Chris Steyaert have contributed to this textbook.
Innovation and Scaling for Impact
Innovation and Scaling for Impact forces us to reassess how social sector organizations create value. Drawing on a decade of research, Christian Seelos and Johanna Mair transcend widely held misconceptions, getting to the core of what a sound impact strategy entails in the nonprofit world. They reveal an overlooked nexus between investments that might not pan out (innovation) and expansion based on existing strengths (scaling). In the process, it becomes clear that managing this tension is a difficult balancing act that fundamentally defines an organization and its impact. The authors examine innovation pathologies that can derail organizations by thwarting their efforts to juggle these imperatives. Then, through four rich case studies, they detail innovation archetypes that effectively sidestep these pathologies and blend innovation with scaling. Readers will come away with conceptual models to drive progress in the social sector and tools for defining the future of their organizations.
Real Options Analysis
"Mun demystifies real options analysis and delivers a powerful, pragmatic guide for decision-makers and practitioners alike. Finally, there is a book that equips professionals to easily recognize, value, and seize real options in the world around them." --Jim Schreckengast, Senior VP, R&D Strategy, Gemplus International SA, France Completely revised and updated to meet the challenges of today's dynamic business environment, Real Options Analysis, Second Edition offers you a fresh look at evaluating capital investment strategies by taking the strategic decision-making process into consideration. This comprehensive guide provides both a qualitative and quantitative description of real options; the methods used in solving real options; why and when they are used; and the applicability of these methods in decision making.
