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The Business of Persuasion
“A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marstelle...
The Public Relations Handbook
In this updated edition of the successful handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: * interviews with press officers and PR agents about their working practices * case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police * specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology * over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Marketing Communications
Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.
The Flak
The Flak is Mike Willards personal journey into the world of public relations. Willard assumes an autobiographical approach in his book and draws upon his vast life experiences as he writes about the importance of creativity, straight talk, and unfettered counsel in the public relations industry. Willard weaves his personal story of successes, defeats, and comebacks into a book loaded with PR know-how gathered by more than a quarter century in the business.
The Unseen Power
Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900. For example, the book tells how: * President Roosevelt's ref...
The Panda and the Prince
With the world rightly obsessed with life threatening challenges to the environment, this is a timely and important book. A vivid and highly personalised account, involving fascinating personalities, showing how a strategic plan was developed and implemented in confidence and the whole world gradually "converted" to the cause of the environment, with Climate Change now on everyone's lips. Brought in as a professional 'outsider', specialising in Perception Management, the 'Panda Diplomat' played a leading role in changing the face and the direction of the whole environmental movement, working closely with HRH Prince Philip to win over Governments and business leaders around the world. Extraordinary adventures with extraordinary results, many of them revealed here for the first time....
CEO Branding
CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and outlines the "4Ps" of this branding mix – the CEO (person), personality, prestige (reputation), and performance. It discusses the CEO branding process, and demonstrates the many ways in which this ‘human brand’ affects the company in financial terms (such as performance, pr...
Risk, Disaster, and Vulnerability
"Over the course of the past century, there has been a sustained reflective engagement about environmental risks, disasters, and human vulnerability in the technocene (a term used by some humanist scholars to characterize the era in which we live, characterized by complex technologies with accompanying hazards that can potentially harm human societies and their living environments on historically unprecedented scales). This inquiry has raised a host of crucial questions. Just how safe in humanity is in a world of toxic chemicals and industrial installations that have destructive potential? What are the discordant consequences of the transformations of the natural world by twentieth century technologies? To what extent is it feasible to contain chemical, nuclear, and other pollutants? Is it at all possible to prevent runaway disasters in highly complex industrial technoscapes? In what way do environmental hazards impact social and political orders? The purpose of this essay is to help scholars and indeed ordinary citizens not versed in the extent literature in scientific, public policy and humanistic genres, understand their social theoretic import"--
The Portfolio Bubble
The first wave of baby boomers is reaching retirement age. Some are professionals who don't aspire to retire. For some, retiring and spending time on the golf course or with grandkids is the ultimate reward after a life of work. For others, work is the reward, and it is for those people, professionals who plan to continue working at age 60 and beyond, that Mike Willard has written The Portfolio Bubble: Surviving Professionally at 60. In The Portfolio Bubble, Willard offers practical advice for professionals who find themselves planning for the next phase of their working life. He shows how to add life experiences and professional abilities to a work portfolio that can be used to launch a new career - or to reinvigorate an existing one. The Portfolio Bubble is written for an affluent, motivated audience. It stands alone in addressing the interests of the older executive who wants to prolong his work-life and is looking for answers.
