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InfoWorld
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Marketing Research
This edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, it is organized around the core themes of research preparation, data collection, analysis and communication of findings.
PR 2.0
Praise for PR 2.0 “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections were especially useful in helping to highlight how companies have benefited from PR2.0.” Maura Mahoney, Senior Director, RCN Metro Optical Networks “P.R. 2.0 is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to under...
Spanking Is a Global Phenomenon
Spanking Is a Global Phenomenon looks at this traditional method of corporal punishment from a deep perspective, placing it in its historical context, and from a wide point of view, comparing changing attitudes across cultures and generations. The result of this survey by Fenold Alexis is a work on a topic broadly connected to peoples lives, but rarely examined in such detail. The approach of Spanking Is a Global Phenomenon takes the reader through the history and tradition of spanking, the roles of culture and religions, the connections to slavery, the laws governing spanking, and a survey of attitudes and practices by gender and generation. In the end, Spanking Is a Global Phenomenon provides a comprehensive look at a widespread and deeply rooted parenting practice that tends not to garner such thorough attention. Fenold Alexis explores spankings scriptural and historical background, surveys its legal and cultural contexts in contemporary culture, and suggests ways for parents to administer alternative forms of discipline that work.
Protecting What Matters
A Brookings Institution Press and the Computer Ethics Institute publication Can we safeguard our nation's security without weakening cherished liberties? And how does technology affect the potential conflict between these fundamental goals? These questions acquired renewed urgency in the wake of the 9/11 attacks. They also spurred heated debates over such controversial measures as Total Information Awareness and the USA PATRIOT Act. In this volume, leading figures from the worlds of government, public policy, and business analyze the critical issues underlying these debates. The first set of essays examines the relationship between liberty and security and explores where the public stands on...
Protecting Individual Privacy in the Struggle Against Terrorists
All U.S. agencies with counterterrorism programs that collect or "mine" personal data-such as phone records or Web sites visited-should be required to evaluate the programs' effectiveness, lawfulness, and impacts on privacy. A framework is offered that agencies can use to evaluate such information-based programs, both classified and unclassified. The book urges Congress to re-examine existing privacy law to assess how privacy can be protected in current and future programs and recommends that any individuals harmed by violations of privacy be given a meaningful form of redress. Two specific technologies are examined: data mining and behavioral surveillance. Regarding data mining, the book co...
Queers in Court
In Queers in Court, Susan Gluck Mezey examines the contemporary battle for gay and lesbian rights in the United States, tracing the evolution of issues from same sex marriage and privacy rights to military service and employment discrimination. By combining analyses of nearly three hundred cases from both federal and state courts with detailed explorations of the paths these issues have taken through legislative and executive bodies, she provides the most comprehensive analysis of queer rights in law and policy to date.
WomenPreneurs
WomenPreneurs: 21st Century Success Strategies, will appeal to three groups of interested readers. The first consists of higher education faculty teaching courses in management, entrepreneurship and women’s studies and directors of professional development workshops interested in acquiring a supplemental readings book. The second consists of women in the workplace, those contemplating entry, parents who want to provide daughters with the best guidance as well as men and significant others who want those they love to have a safer navigational journey and recognize that the work environment they will enter is not a level playing field. The third group includes intrapreneurial and entrepreneurial women in all stages of personal and venture development. For these people, the book will serve as a valuable resource and guide. Major themes in the book include the nature of the changing workplace, the challenges of organizational life, career strategies, entrepreneurship, home and family balance and tactics for navigating in a turbulent economic climate.
Nursing Informatics
Like the three editions that preceded it, this new edition targets markets in health care practice and educational settings. It addresses practicing nurses and nursing students, together with nursing leadership and nursing faculty. It speaks to nursing informatics specialists and—in a departure from earlier editions of this title—to all nurses, regardless of their specialty, extending its usefulness as a text as noted below. In recognition of the evolving electronic health information environment and of interdisciplinary health care teams, the book is designed to be of interest to members of other health care professions (quality officers, administrators, etc.) as well as health informat...
