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This work brings together decades of research and expertise on cross-cultural psychology. It focuses on social behaviour and culture's influence on how people interact. It can be used for social psychology, advanced social psychology, cross-cultural psychology, introductory psychology, sociology and political science courses.
This text is particularly suitable for undergraduate courses concerned with social behaviour, such as courses in social perception, social motivation, social learning, interpersonal behaviour, and social-behaviour change. It will also be useful for courses in introductory social psychology, if it is used together with texts that cover attitudes, group behaviour, and other subfields of social psychology. The graduate student and the professional in behavioural science will find the book helpful when reviewing the field, when thinking about new hypotheses, or when preparing research proposals.
Psychological Foundations of Attitudes presents various approaches and theories about attitudes. The book opens with a chapter on the development of attitude theory from 1930 to 1950. This is followed by separate chapters on the principles of the attitude-reinforcer-discriminative system; a systematic test of a learning theory analysis of interpersonal attraction; a "spread of effect" in attitude formation; Hullian learning theory; and possible origins of learned attitudinal cognitions. Subsequent chapters deal with mechanisms through which attitudes can function as both independent and dependent variables in the attitude-behavior link; and the problem of how people go about applying a summary label to their attitudes and the reciprocal effects that rating has on the content of attitude. The final chapters discuss a commodity theory that relates selective social communication to value formation; the freedoms there are in regard to attitudes; attitude change occasioned by actions which are discrepant from one's previously existing attitudes or values; and the conflict-theory approach to attitude change.