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Marketing Principles with Student Resource Access 12 Months
This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.
Advances in Electronic Marketing
"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.
Wanted, More than Human Intellectual Property
This book analyses animal creativity in order to unsettle the dominant assumptions that underpin current ideas of authorship and ownership in intellectual property. Drawing upon theories of animal behaviour and cognitive ethology, the book exposes and disrupts the anthropocentrism that informs prevailing assumptions about creativity, intentionality, and authorship within the field of intellectual property, towards a new theory of authorship and personhood through play and the playful. Moving on to challenge the invocation of a more general human-nonhuman distinction in this context, the book also engages the challenge to this distinction posed by artificial intelligence. Incorporating critic...
Contemporary Research in E-Branding
Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.
Organisational Psychology
Organisational Psychology offers an accessible, engaging and practical introduction to this fascinating discipline. It explores the latest thinking, reveals surprising truths about the way we work, and explains how to craft a successful and fulfilling career in the field. Organisational psychology is a complex and dynamic field that focuses on human behaviour in the workplace, and explores how individuals, groups and organisations function. Structured in three parts, the book combines an overview of the field with effective advice on how to become a successful organisational psychologist. It offers a deep-dive into the British Psychological Society’s five core areas of organisational psych...
Emerging Technologies and Applications for Cloud-Based Gaming
Online gaming is widely popular and gaining more user attention every day. Computer game industries have made considerable growth in terms of design and development, but the scarcity of hardware resources at player or client side is a major pitfall for the latest high-end multimedia games. Cloud gaming is one proposed solution, allowing the end-user to play games using a variety of platforms with less demanding hardware requirements. Emerging Technologies and Applications for Cloud-Based Gaming explores the opportunities for the gaming industry through the integration of cloud computing. Focusing on design methodologies, fundamental architectures, and the end-user experience, this publication is an essential reference source for IT specialists, game developers, researchers, and graduate-level students.
Applied Video Processing in Surveillance and Monitoring Systems
Video monitoring has become a vital aspect within the global society as it helps prevent crime, promote safety, and track daily activities such as traffic. As technology in the area continues to improve, it is necessary to evaluate how video is being processed to improve the quality of images. Applied Video Processing in Surveillance and Monitoring Systems investigates emergent techniques in video and image processing by evaluating such topics as segmentation, noise elimination, encryption, and classification. Featuring real-time applications, empirical research, and vital frameworks within the field, this publication is a critical reference source for researchers, professionals, engineers, academicians, advanced-level students, and technology developers.
Research Handbook on Luxury Branding
Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.
Mobile Application Development, Usability, and Security
The development of mobile technology has experienced exponential growth in recent years. Mobile devices are ubiquitous in modern society, impacting both our personal and professional lives. Mobile Application Development, Usability, and Security provides a thorough overview on the different facets of mobile technology management and its integration into modern society. Highlighting issues related to analytics, cloud computing, and different types of application development, this book is a pivotal reference source for professionals, researchers, upper-level students, and practitioners actively involved in the area of mobile computing.
Immersed in Media
"Over the next few decades, immersive media could fundamentally change the ways humans engage in entertainment, communication, and social interaction. The current volume takes a step towards understanding this potential paradigm shift, combining insights from pioneers of the field of ‘presence’ with bright young scholars who bring a new perspective." —Jeremy Bailenson, Stanford University, USA "This book provides an indispensable contribution to scholars in communication studies, computer science and psychology interested in the modes of being present in different media, and offers a careful historical and theoretical framework to the state-of-the-art research."—Anna Spagnolli, Unive...
