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Taking Society's Measure
How are we, as members of a society, informed of conditions that affect our social welfare? How does the government register the impact of its actions on its citizens? The turbulent 1930s saw the emergence of sample survey research as an increasingly valuable technique of social inquiry. Perhaps no one championed this nascent discipline as vigorously as Herbert Hyman, one of those pioneering investigators whose talents were so closely associated with the rapid growth of survey research that their professional careers and reputations became virtually indistinguishable from the field itself. Hyman's personal account is a remarkable contribution to the history and sociology of social research. His experiences with the U.S. Department of Agriculture, the Office of War Information, the U.S. Bombing Surveys of Germany and Japan, the National Opinion Research Center, and the Bureau of Applied Social Research are all documented with fascinating insight into the critical events and prominent individuals that shaped the field of survey research between the late 1930s and the late 1950s.
The People's Choice
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The Production of Modernization
How Daniel Lerner's seminal work contributed to the overall professionalization of communication theory and sociology.
Social Logic Of Politics
Using classic theories and methodologies, this collection maintains that individuals make political choices by taking into account the views, preferences, evaluations, and actions of other people who comprise their social networks. These include family members, friends, neighbors, and workmates, among others. The volume re-establishes the research of the Columbia School of Electoral Sociology from several decades ago, and contrasts it with rational choice theory and the Michigan School of Electoral Analysis. Written by political scientists with a range of interests, this volume returns the social logic of politics to the heart of political science.
Radio's Second Century
Winner of the 2022 Broadcast Education Association Book Award One of the first books to examine the status of broadcasting on its one hundredth anniversary, Radio’s Second Century investigates both vanguard and perennial topics relevant to radio’s past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total listenership saturation despite rapid technological advancements that provide alternatives for consumers. Lasting influences such as on-air personalities, audience behavior, fan relationships, and localism are analyzed as well as contemporary issues including social and digital media. Other essays ...
Case Study Research
Case Study Research: Principles and Practices aims to provide a general understanding of the case study method as well as specific tools for its successful implementation. These tools can be utilized in all fields where the case study method is prominent, including business, anthropology, communications, economics, education, medicine, political science, social work, and sociology. Topics include the definition of a 'case study,' the strengths and weaknesses of this distinctive method, strategies for choosing cases, an experimental template for understanding research design, and the role of singular observations in case study research. It is argued that a diversity of approaches - experimental, observational, qualitative, quantitative, ethnographic - may be successfully integrated into case study research. This book breaks down traditional boundaries between qualitative and quantitative, experimental and nonexperimental, positivist and interpretivist.
Through the Grapevine
An enlightening examination of what it means when Americans rely on family and friends to stay on top of politics. Accurate information is at the heart of democratic functioning. For decades, researchers interested in how information is disseminated have focused on mass media, but the reality is that many Americans today do not learn about politics from direct engagement with the news. Rather, about one-third of Americans learn chiefly from information shared by their peers in conversation or on social media. How does this socially transmitted information differ from that communicated by traditional media? What are the consequences for political attitudes and behavior? Drawing on evidence from experiments, surveys, and social media, Taylor N. Carlson finds that, as information flows first from the media then person to person, it becomes sparse, more biased, less accurate, and more mobilizing. The result is what Carlson calls distorted democracy. Although socially transmitted information does not necessarily render democracy dysfunctional, Through the Grapevine shows how it contributes to a public that is at once underinformed, polarized, and engaged.
Political Campaign Communication
Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national political campaigns and communication theory to illustrate principles and practices of campaigns such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of the internet and new media. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. Many sections now focus on the most recent presidential elections, and the campaigns of Barack Obama and John McCain. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.
Communication Yearbook 26
This volume offers state-of-the-art communication research, representing media, interpersonal, intercultural and other areas of communication. It is an important reference on current research for scholars and students in the social sciences.
