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Taking Society's Measure
How are we, as members of a society, informed of conditions that affect our social welfare? How does the government register the impact of its actions on its citizens? The turbulent 1930s saw the emergence of sample survey research as an increasingly valuable technique of social inquiry. Perhaps no one championed this nascent discipline as vigorously as Herbert Hyman, one of those pioneering investigators whose talents were so closely associated with the rapid growth of survey research that their professional careers and reputations became virtually indistinguishable from the field itself. Hyman's personal account is a remarkable contribution to the history and sociology of social research. His experiences with the U.S. Department of Agriculture, the Office of War Information, the U.S. Bombing Surveys of Germany and Japan, the National Opinion Research Center, and the Bureau of Applied Social Research are all documented with fascinating insight into the critical events and prominent individuals that shaped the field of survey research between the late 1930s and the late 1950s.
Political Campaign Communication
Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.
The Production of Modernization
How Daniel Lerner's seminal work contributed to the overall professionalization of communication theory and sociology.
Dominance and Decline
Coming out of the 2000 Canadian federal election, the dominance of the Liberal Party seemed assured. By 2011 the situation had completely reversed: the Liberals suffered a crushing defeat, failing even to become the official opposition and recording their lowest ever share of the vote. Dominance and Decline provides a comprehensive, comparative account of Canadian election outcomes from 2000 through to 2008. The book explores the meaning of those outcomes within the context of the larger changes that have marked Canada's party system since 1988. It also shows how these trends were consistent with the outcome of the 2011 federal election. Throughout the book a variety of voting theories are revisited and reassessed in light of this analysis.
The Ghost Reader
The scholarship, research, and criticism of women who developed key theories of communication and methods for the study of media. The Ghost Reader: Recovering Women’s Contributions to Media Studies offers a fresh perspective on the intellectual history of the field of media studies, a broad scholarly field that encompasses the interdisciplinary and overlapping fields of media studies, cultural studies, and communication studies. By recovering the work of the diverse group of women who labored at the margins of media studies as it took shape during the formative years of communication research between the 1930s and the 1950s, and providing scholarly contexts for this work, The Ghost Reader shows that “intersectional considerations” were key modes of engagement for intellectuals, academics, and activists who happened to be women. They did so decades before feminist perspectives were reintegrated into histories of the field.
Into One's Own
Analyzes the changes which have occurred over this century in the timing of transitions to adult life in the United States such as transitions out of school and into work and out of the parental home and into marriage and parenthood. Links demographic behavior with popular beliefs, and with the social and cultural developments and major events in American society from the 1920s to the 1970s.
Radio's Second Century
Winner of the 2022 Broadcast Education Association Book Award One of the first books to examine the status of broadcasting on its one hundredth anniversary, Radio’s Second Century investigates both vanguard and perennial topics relevant to radio’s past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total listenership saturation despite rapid technological advancements that provide alternatives for consumers. Lasting influences such as on-air personalities, audience behavior, fan relationships, and localism are analyzed as well as contemporary issues including social and digital media. Other essays ...
Case Study Research
Case Study Research: Principles and Practices aims to provide a general understanding of the case study method as well as specific tools for its successful implementation. These tools can be utilized in all fields where the case study method is prominent, including business, anthropology, communications, economics, education, medicine, political science, social work, and sociology. Topics include the definition of a 'case study,' the strengths and weaknesses of this distinctive method, strategies for choosing cases, an experimental template for understanding research design, and the role of singular observations in case study research. It is argued that a diversity of approaches - experimental, observational, qualitative, quantitative, ethnographic - may be successfully integrated into case study research. This book breaks down traditional boundaries between qualitative and quantitative, experimental and nonexperimental, positivist and interpretivist.
Through the Grapevine
An enlightening examination of what it means when Americans rely on family and friends to stay on top of politics. Accurate information is at the heart of democratic functioning. For decades, researchers interested in how information is disseminated have focused on mass media, but the reality is that many Americans today do not learn about politics from direct engagement with the news. Rather, about one-third of Americans learn chiefly from information shared by their peers in conversation or on social media. How does this socially transmitted information differ from that communicated by traditional media? What are the consequences for political attitudes and behavior? Drawing on evidence from experiments, surveys, and social media, Taylor N. Carlson finds that, as information flows first from the media then person to person, it becomes sparse, more biased, less accurate, and more mobilizing. The result is what Carlson calls distorted democracy. Although socially transmitted information does not necessarily render democracy dysfunctional, Through the Grapevine shows how it contributes to a public that is at once underinformed, polarized, and engaged.
