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The Global Public Relations Handbook, Revised and Expanded Edition
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
The Global Public Relations Handbook
This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
Relações públicas, mercado e redes sociais
Hoje, as redes sociais constituem um canal de grande exposição - tanto positiva quanto negativa - para as empresas. Quando se trata de imagem institucional, como utilizar o poder da rede para atingir o público? O profissional de RP está capacitado para esse trabalho? Que tipo de conhecimentos ele deve ter para atuar nas novas mídias sociais? Estas e muitas outras perguntas são respondidas nesta obra atual e inquietante.
Jornalismo empresarial
Esta es la obra mas completa que estudia las formas, tecnicas, procesos y políticas del periodismo empresarial, que cada vez desempena un papel mas importante en la sociedad moderna. Presenta tambien un rotero completo de planeamiento, sistemas de captacion, tecnicas, control de calidad y normas de redacción
Notícia, um produto à venda
Este livro propõe um modelo de análise do fenômeno jornalístico que elucida vários aspectos do processamento da notícia. O tratamento das informações jornalísticas é abordado no próprio âmbito das redações, onde se cria e formula um produto para venda em banca: a notícia.
Cunnie Rabbit, Mr. Spider and the Other Beef: West African Folk Tales
Florence Cronise and Henry Ward, fascinated with the folklore of the West-African peoples, tried to render the pearls of the native art of storytelling into this bok. To make the settings, language, and spirit as close to the land of origin as possible, they used the dialect of English they've heard from locals, many native namings, and extensive footnotes, explaining phenomena that are foreign to a western reader.
CUNNIE RABBIT, Mr. SPIDER and the OTHER BEEF
Herein are 51 illustrated African tales of Cunnie Rabbit, or Cunning Rabbit, Anansi the “Trickster” Spider and their mischievous antics they get up to with other animals in the West African Jungle. The 51 stories are divided into 13 sections. These sections are not the usual well-ordered and self explanatory sections you would expect. Instead, they are arranged with typically African fashion and meaning. They are: When The Night Has Come With The Spirits Of The Wood A Back-Yard Kitchen Evening On The Water A Purro Initiation The Burning Of The Farm Mammy Mamenah And Her Friends Children Of Nature An Afternoon In The Barreh Konah Turns Story-Teller While The Birds Did Not Come A Harvest H...
Lloyd's Register of Shipping 1838
The Lloyd's Register of Shipping records the details of merchant vessels over 100 gross tonnes, which are self-propelled and sea-going, regardless of classification. Before the time, only those vessels classed by Lloyd's Register were listed. Vessels are listed alphabetically by their current name.
