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IMC, The Next Generation
Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminalIntegrated Marketing Communications. InIMC--The Next Generation, Schultz offers a refined and updated approach to the IMC model, one that goes beyond the messages an organization chooses to send to encompass the information that the customer wishes to receive or have access to. IMC--The Next Generation shows marketers how to build sustainable competitive advantage and ROI by combining and coordinating all methods through which buyers and sellers come together. Numerous cases and real-world examples reveal how to use today’s IMC model to: Integrate internal and external communications programs Influence customers at every contact point Build long-term brand relationships
MASTERING STORYTELLING SKILLS: How To Build Your Influence Through Stories
Are you a small business owner and content creator who wants to take your marketing to the next level? Here is your solution, "Mastering Storytelling Skills: How To Build Your Influence Through Stories." As a small business owner or content creator, you know how important it is to connect with your audience and stand out in a crowded market. The ability to tell a compelling story is essential to achieving these goals. This is part four of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators and it’s loaded with practical tips and strategies to help you succeed. Stories are the backbone of human communication. They have the power to inspire, connect, and engag...
The Pirate Code
Fresh off a fearsome encounter with the Neverland crocodile, Jocelyn Hook decides the most practical plan is to hunt down her father's famous fortune. After all, she'll need the gold to fund her adventuring in the future. (And luckily, Hook left her the map.) But the map proves to be a bit harder to crack than Jocelyn had hoped, and she's convinced that the horrible Peter Pan might be the only one with the answers. Of course, he doesn't really feel like helping her, so Jocelyn takes the only reasonable course of action left to her: she kidnaps his mother. Evie, though, is absolutely thrilled to be taken prisoner, so Jocelyn's daring ploy doesn't have quite the effect she'd planned for. Along...
The Wurtenberg Affair
A fast-moving tale of espionage, crime and murder on the home front during the First World War. Wesley is the middle of six brothers born to a poor mining family in a South Wales pit village. After following his three elder brothers and father into the mine straight from the village school, Wesley immediately feels as though he will be trapped in hard and dangerous graft for the rest of his life and is determined to break free from the poor health, poverty and lack of opportunity he sees all around him. His determination sees him leave the pit and qualify for admission to the South Wales constabulary just before the start of the Great War. Fast paced and thrilling, The Wurtenberg Affair charts Wesley’s involvement in a plot to uncover deeply embedded German spies in Welsh ports and his rise through the newly formed secret security police during the First World War.
Handbook on Urban Runoff Pollution Prevention and Control Planning
90 charts and tables.
Nurturing Children's Spirituality
Children's spiritual development is currently a hot topic in Christian circles, as well as in other fields and disciplines such as educational psychology, medicine, developmental psychology, education, and sociology. The key question for Christian scholars and educators is "How do Christian beliefs and practices uniquely interrelate with children's spirituality?" In 2003 and again in 2006, a national conference entitled "Children's Spirituality Conference: Christian Perspectives" examined children's spirituality from a distinctly Christian standpoint. This book is a collection of the best materials from the 2006 conference. The first half of the book addresses definitional, historical, and t...
Please Pass the Faith
By 2030, almost one-third of North Americans will be over age 65. How will this affect the church? Author Elsie Rempel believes that the swelling ranks of new seniors represent a huge spiritual resource. In Please Pass the Faith she draws from real life and from Christian formation experts in helping seniors and other adults foster relationships with children and youth. She also offers practical ideas for integrating children and youth into church life-all the while nurturing one's own spiritual life as an elder. "Each page sings Rempel's commitment to faith transmission through activities, presence, and storytelling." —Marlene Harder Bogard, minister of Christian formation, Western District Conference of Mennonite Church USA
Subsurface Characterization and Monitoring Techniques
Provides information on where to go to find detailed guidance on how to use these techniques. Covers: remote sensing & surface geophysical methods; drilling & solids sampling methods; geophysical logging of boreholes; aquifer test methods; ground water sampling methods; Vadose Zone (VZ) hydrologic properties: water state, infiltration, conductivity, & flux; VZ water budget characterization methods; VZ soil-solute/gas sampling & monitoring methods; & chemical field screening & analytical methods. Charts, tables, graphs & drawings.
Children With Cancer
Children can and do survive cancer; the last decade has seen many major advancements in treatment. Written honestly, yet in a reassuring tone, by a reference librarian whose child has survived cancer, Children with Cancer draws together a wealth of up-to-date information essential for anyone who wishes to help a child or family through this ordeal--including relatives, friends, teachers, and clergymen, as well as doctors, nurses, and other health care professionals. The information ranges from sophisticated, hard-to-find medical facts to practical tips on how to handle side effects, and much more. Describing in detail the whole range of childhood cancers, Bracken explores how they affect the...
