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--Test bank/ Thomas J. Quirk.
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This new edition of Management continues to integrate theory and practice with a focus on global as well as entrepreneurial perspectives. With a good blend of examples from the America, Europe and Asia(Including India), this book will be the most suitable text book for the students and teachers of business management, and also a useful source of reference for practitioners in the field.
This is a concise version of the eighth edition of Management which has been translated into 15 languages and has been well accepted around the world since it was first published over 30 years ago. This updated version deals with essential aspects of management. The author believes that the functions of managers are essentially the same whether they are supervisors, administrators, middle-rung or top executives. There may be variations in environment, scope of authority and types of problems, but the basic function remains the same: to obtain results by establishing an environment for effective and efficient performance of individuals operating in groups. ISBN 0-07-Y66498-6 (pbk.) :
Research Paper (undergraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Berlin, course: Marketing, language: English, abstract: Due to strong competition and a continuous market change, most companies engage in strategic planning today to become or stay competitive in the long run. Strategy is all-embracing. Strategy has to capture internal and external aspects, that means to comprise competencies and market opportunities. Strategy has to keep in view the own company, the customers and the competitors. The challenge is to create customer values and competitive advantages to assure benefits and gr...
The tenth edition of this classic management textbook features a new pronounced emphasis on global management. Equal attention is paid to the new Europe and the Pacific Rim as to the United States, and chapter cases are both domestic and international. Each of the six new Part Closings has a new International Focus section and a new Global Car Industry Case. Part closings 2 to 6 compare each of the 5 management functions in Japan, the USA and the People's Republic of China.