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Relationship Marketing
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
Global Logistics
Taking a truly international perspective, this book outlines the current situation, and provides a wealth of useful ideas and practical information on all the current and future trends in logistics and distribution. This new edition contains new sections including logistics in China, central and eastern Europe.
Cybermarketing
'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.
Global Logistics and Supply Chain Management
Written by two highly experienced authors, this new text provides a concise, global approach to logistics and supply chain management. Featuring both a practical element, enabling the reader to ‘do’ logistics (select carriers, identify routes, structure warehouses, etc.) and a strategic element (understand the role of logistics and supply chain management in the wider business context), the book also uses a good range of international case material to illustrate key concepts and extend learning.
Treasures of History Iv
From the days of the Cattle Kingdom, to the sheriffs who rode out after such outlaws as George Musgrave and Black Jack Ketchum, to the rocket experiments of Dr. Robert H. Goddard, TREASURES OF HISTORY IV: Historical Events of Chaves County, New Mexico relates many exciting episodes in the history of Roswell, Chaves County, and Southeast New Mexico. This is the fourth book in the Treasures of History series and the third volume consisting mostly of stories that had their origins as feature stories in the Roswell Daily Record of Vision Magazine.Some chapters deal with famous characters who had connections with Roswell, such as Frank Chisum, the former slave who became a cattleman; George Cause...
Marketing Logistics
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
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The Mystery Solved
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