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The Employer Brand
  • Language: en
  • Pages: 212

The Employer Brand

  • Type: Book
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  • Published: 2016-03-23
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  • Publisher: CRC Press

The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer bran...

Six Sigma in HR Transformation
  • Language: en
  • Pages: 148

Six Sigma in HR Transformation

In the business world, especially in manufacturing or quality management, the term Six Sigma usually refers to a set of tools and methodologies developed by Motorola to improve processes by eliminating defects. So why should the HR professional care what Six Sigma is or how it can be applied in the HR function? According to the specialists at Orion Partners, there are ten key reasons: ∗ to create excellence in process delivery; ∗ to reduce defects; ∗ to increase efficiency; ∗ to create a quality focused mindset; ∗ to benefit from best practice; ∗ to bring clarity to the processes of HR; ∗ to use a structured scientific approach; ∗ to speak the same language and improve commun...

THE DEFINITIVE GUIDE TO B2B DIGITAL TRANSFORMATION
  • Language: en
  • Pages: 281

THE DEFINITIVE GUIDE TO B2B DIGITAL TRANSFORMATION

This book guides B2B leaders along a step by step path to uncommon growth through three transformative shifts: The Digital Selling Shift to digital demand generation, The Digital Customer Experience Makeover to digital customer engagement, The Digital Proposition Pivot to data-powered, digital solutions. The Definitive Guide is informed by the work of Fred Geyer at Prophet, a leading digital transformation consultancy, and Joerg Niessing at INSEAD, a global standard-bearer for business education. Rich case studies from Maersk, Michelin, Adobe, and Air Liquide with best practices from IBM, Salesforce.com, Thyssenkrupp, and scores of leading B2B companies illustrate how putting customers at th...

Winning Through Platforms
  • Language: en
  • Pages: 376

Winning Through Platforms

Every company needs a platform to thrive. How can you succeed when your markets get platform-crowded? This book – a how-to-win playbook – shows you the way.

Cultural Differences and Improving Performance
  • Language: en
  • Pages: 330

Cultural Differences and Improving Performance

One of the most significant and yet largely overlooked factors influencing performance and workplace problem solving in many large organizations is that of national culture. Managers, and the organizations for which they work, need to be able to understand the influence of cultural values and beliefs on performance in order to identify appropriate solutions; strategies appropriate in one part of the world may be ineffective or even counter-productive in another. Bryan Hopkins' ground breaking book relates the concept of cultural dimensions, as developed by writers such as Hofstede and Trompenaars, to the performance engineering approaches of Gilbert and Mager and Pipe, to show how strategies...

Contemporary Issues in Human Resource Management
  • Language: en
  • Pages: 335

Contemporary Issues in Human Resource Management

Contemporary Issues in Human Resource Management is uniquely holistic in its approach to advanced HRM and takes the reader logically through a wide variety of practical issues and functions that affect HR practitioners. Topics addressed include competition and choice, people and skills, regulation and public policy, social trends, engaging people, managing an international workforce, and developing and implementing HR strategies. It is an essential one-stop resource that clearly evaluates the issues surrounding the way people are managed, offers insight into the future development of HRM, and provides the theoretical framework that will enable success in practice. Contemporary Issues in Huma...

Gower Handbook of Internal Communication
  • Language: en
  • Pages: 504

Gower Handbook of Internal Communication

A comprehensive guide to managing communication within organisations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas.

Talent Magnet
  • Language: en
  • Pages: 169

Talent Magnet

Identifying the three critical aspects of a true talent magnet and exploring the deeper meaning of each, this practical book pulls back the curtain on what leaders can do to find and retain the very best people - a strategic need every leader fa.

Standard Directory of Advertising Agencies
  • Language: en
  • Pages: 1868

Standard Directory of Advertising Agencies

  • Type: Book
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  • Published: 2000
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  • Publisher: Unknown

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UK Directory of Executive Recruitment
  • Language: en
  • Pages: 379

UK Directory of Executive Recruitment

The UK Directory of Executive Recruitment is a comprehensive source of information on the UK's executive search and selection consultancies.