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Handbook of Print Media
Printers nowadays are having to learn new technologies if they are to remain competitive. This innovative, practical manual is specifically designed to cater to these training demands. Written by an expert in the field, the Handbook is unique in covering the entire spectrum of modern print media production. Despite its comprehensive treatment, it remains an easy-to-use, single-volume reference, with all the information clearly structured and readily retrievable. The author covers both traditional as well as computer-aided technologies in all stages of production, as well as electronic media and multimedia. He also deals with training, research, strategies and trends, showing readers how to implement the latest methods. With 1,200 pages, containing 1,500 illustrations - over half in colour - the Handbook conveys the current state of technology together with its specific terminology. The accompanying CD-ROM includes the entire manual in fully searchable form, plus additional software tools. Invaluable information for both beginners and "old hands" in printing works, publishing houses, trade associations, the graphics industry, and their suppliers.
The Graphic Communication Handbook
The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements. Features include: introductions that frame relevant debates case studies, examples and illustrations from a range of campaigns philosophical and technical explanations of topics and their importance.
Flexible Packaging
Flexible packaging: the fastest growing packaging market in the world is the subject of the new book by Instituto de Embalagens In Brazil, the performance of the flexible packaging industry also continues to expand. In 2021, gross sales reached BRL 43.6 billion, according to a Maxiquim study carried out for ABIEF (Brazilian Association of the Flexible Plastic Packaging Industry). The result represents growth of more than 55% in relation to the previous year. The food industry remains the main market for flexible plastic packaging in Brazil (42% share) and globally (75.5%) in 2021. The fastest-growing end-use markets include meat, fish and poultry, and frozen foods, with an average annual gro...
Mechanics of Paper Products
This book focuses on the mechanical properties and performance of products made of fiber-based materials. It helps students to develop skills for solving problems of product performance and engineering challenges in product development. Organized with a problem-based approach - practical examples of product performance are presented and the relevant mechanics are analyzed to deduce which material properties control the performance. The new edition covers state-of-the-art and green technologies as modeling of fiber networks and applications of nanocellulose.
A History of Communications
A History of Communications advances a theory of media that explains the origins and impact of different forms of communication - speech, writing, print, electronic devices and the Internet - on human history in the long term. New media are 'pulled' into widespread use by broad historical trends and these media, once in widespread use, 'push' social institutions and beliefs in predictable directions. This view allows us to see for the first time what is truly new about the Internet, what is not, and where it is taking us.
The New Medium of Print
Print is so familiar that it remains invisible to the average person. Frank Cost, associate dean of the College of Imaging Arts and Sciences at Rochester Institute of Technology and co-director of the RIT Printing Industry Center, has often wished for a small, fun-to-read book to give to people who were thinking about the world of print for the first time. Most of the available introductory books concentrate heavily on the technology, but say little about how people actually use print, let alone why. The New Medium of Print is a new kind of book: it provides an introduction to the underlying systems for the creation and distribution of print, as well as an exploration of its many and varied contemporary uses. This book is the first in the Printing Industry Center Series: a co-publication of RIT Cary Graphic Arts Press and RIT Printing Industry Center.
Innovations in Fuel Cell Technologies
This book reviews the state-of-the-art in fuel cells (low and high temperature) across all the types applied in the field today and assesses current trends in development.
Better Packaging Better World
The bilingual collection Embalagem Melhor, Mundo Melhor – Better Packaging, Better World - which already has twelve books - was born from the idea of covering all areas of knowledge involved in the development of packaging, from its conception to its arrival at the point of sale. It is also the result of the Instituto de Embalagens' belief: Better Packaging, Better World, which is its raison d'être, in the area of packaging teaching and research. More than 17,000 professionals have already been trained with the books in the collection. The third edition, revised and updated, brings together the entire packaging system, from concepts to final disposal, including market, design, trends, inn...
