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Maucher and Malik on Management
They are maxims of the successful corporate leader: good managers always focus on their companies, never on themselves; good managers view themselves as being servants to, rather than masters of, the whole; and good managers run their businesses with the goal of achieving long-term success, not as if their companies were short-term profit-generating machines. In this collection, Fredmund Malik and Farsam Farschtschian focus on one exemplary manager: Helmut Maucher, the former Nestl CEO who turned his company into a powerful global enterprise without being distracted by passing fads. The resulting book--a combination of interviews, essays, and other works by Maucher--offers a unique exchange of ideas between three of the world's corporate management pioneers.
Leadership in Action
Veterans of downsizing and corporate turnarounds will be fascinated by the management style and philosophy of the chairman and CEO of mammoth Nestle Corporation. In matters of leadership on the global frontier, Helmut Maucher knows more than almost anyone. Readers everywhere will devour his inside look at Nestle's $38 billion operations, and the secrets of its success. German language edition has already sold more than 10,000 copies.
The Secret of Successful Acquisitions
"For the first time ever, an acute observer is effectively investigating the role of the board and the governance structure necessary for successful acquisitions. This is enormously significant; despite the fact that M&A success factors are broadly known and researched, the conditions upon which they are based and allowed to flourish are not, resulting in the continuing failure of more than two-thirds of acquisitions. Indeed, because of this pioneering approach the book was praised by practitioners for its additions to strategic management understanding. Farsam Farschtschian's incisive analysis, enriched by discussions with some of the world's most renowned CEOs and chairmen, reveals the gap between mainstream theory and the reality of the board room, going on to develop far-reaching recommendations for top management. The author's conclusions sharply illustrate the limits and challenge the inadequacies of current corporate governance and the structural transformations resulting from new types of business practices and methods." -- Publisher's website.
The Reality of M&A Governance
Empirical research shows that two thirds – some claim even four fifths – of all acquisitions fail. Bad acquisitions can spell disaster for a company, but if successful, they can lead to healthy growth, enhanced competitiveness and a world market position. Despite the vast amount of academic and practical research on M&A, there are still no adequate theories to explain this continued trend of failure. In fact, although success factors have been broadly researched and are well known, most work still concentrates on them without concomitantly touching upon the necessary governance structure which enables their effective deployment. This is crucial. In order to determine what constitutes an ...
Multinational Strategic Management
Build the skills needed to compete in the highly competitive global business environment! This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management. A vital guide to business policy, Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process combines basic strategic management with a distinctive international business perspective. The result is invaluable as a preparatory overview for novices and as a guidebook for business practitioners. Mixing basic management and leadership perspectives with a study of international business, Multinational Strategic Management takes a comprehensive approach to subj...
Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy
Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestlé and the Infant Formula Controversy presents an in-depth analysis of the infant formula controversy and the resulting international boycott of Nestlé products launched by various social activist groups and church organizations. The actions of those groups culminated in the passage of the first international marketing code under the auspices of the World Health Organization. Based on exhaustive and unique research, the book details the Nestlé case and uses it to analyze a number of other major issues bearing on contemporary business strategy and operations in the national and international arena. Issu...
Charting the Course for Business Growth Through the 1990's
Through interviews with top executives, the volume explains what international CEOs are proposing to President George Bush and Congressional leaders in order to strengthen our economies at home, expand trade worldwide, and build a more prosperous and dynamic global marketplace by the year 2000óas seen from their strategic vantage points in top companies and foundations. Executives include: Umberto Agnelli, Fiat; Dwayne Andreas, Archer Daniels Midland; Lord Boardman, National Westminster Bank; Michael Bonsignore, Honeywell; Colby Chandler, Kodak; Arthur Levitt, Jr., American Stock Exchange; Donald Peterson, Ford; George Schaefer, Caterpillar; and more than 20 others. Co-published with the International Management and Development Institute.
Managing a Chinese Partner
By drawing on the experiences of Danone, Nestlé, Coca-Cola and SABMiller, this book provides an insight into why and how the managing a Chinese Partner can deliver value for a joint venture in China, a goal shared by many but achieved by few.
Readings in Modern Marketing
Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
Nestlé
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