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Confessions of the Pricing Man
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, wit...
Educating Early Christians through the Rhetoric of Hell
Meghan Henning explores the rhetorical function of the early Christian concept of hell, drawing connections to Greek and Roman systems of education, and examining texts from the Hebrew Bible, Greek and Latin literature, the New Testament, early Christian apocalypses and patristic authors.
Innovation Society Today
The book offers new theoretical perspectives on innovation, analyzes innovation processes in diverse innovation fields, and presents case studies that reflect the diversity of innovations fields. To what extent and in what sense does innovation characterize our societies today? Innovations are no longer limited to the economic sphere; we find them in almost all areas of society today. Diverse actors generate innovations in different, increasingly reflexive ways. New concepts, practices, and institutional forms such as open source, crowdfunding, or citizen panels expand the spectrum.
Changing Time - Shaping World
A World of Changemakers - how can a hybrid arts lecture series concept in e-learning create attitudes and shape skills as a playful and critical thinking navigator in an uncertain world? To re-create meaning is an interdisciplinary cross-sectional task of our zeitgeist in a civil society. The international contributors represent key roles in relevant philosophical, technical or economic debates, non-university community art & design projects or companies.
Chasing Icebergs
A deeply intelligent and engrossing narrative that will transform our relationship with water and how we view climate change. The global water crisis is upon us. 1 in 3 people do not have access to safe drinking water; nearly 1 million people die each year as a result. Even in places with adequate freshwater, pollution and poor infrastructure have left residents without basic water security. Luckily, there is a solution to this crisis where we least expect it. Icebergs—frozen mountains of freshwater—are more than a symbol of climate change. In his spellbinding Chasing Icebergs, Matthew Birkhold argues the glistening leviathans of the ocean may very well hold the key to saving the planet....
Cone Penetration Testing 2022
This abstracts volume (including full keynote and invited papers) contains the proceedings of the 5th International Symposium on Cone Penetration Testing (CPT’22), held in Bologna, Italy, 8-10 June 2022. More than 500 authors - academics, researchers, practitioners and manufacturers – contributed to the peer-reviewed papers included in this book, which includes three keynote lectures, four invited lectures and 169 technical papers. The contributions provide a full picture of the current knowledge and major trends in CPT research and development, with respect to innovations in instrumentation, latest advances in data interpretation, and emerging fields of CPT application. The paper topics...
AI in Museums
Artificial intelligence is becoming an increasingly important topic in the cultural sector. While museums have long focused on building digital object databases, the existing data can now become a field of application for machine learning, deep learning and foundation model approaches. This goes hand in hand with new artistic practices, curation tools, visitor analytics, chatbots, automatic translations and tailor-made text generation. With a decidedly interdisciplinary approach, the volume brings together a wide range of critical reflections, practical perspectives and concrete applications of artificial intelligence in museums, and provides an overview of the current state of the debate.
Federal Register
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The New Art of Old Public Science Communication
This book investigates the phenomenon of science communication events, as spectacles for legitimising and communicating science to the public. With attention to events such as ‘Science Slam’, where scientists are asked to present their knowledge in new ways and speak to an audience of laymen, the author examines the participants’ use of stylistic devices borrowed from other events in order to address a diverse audience in a competitive environment. With attention to the performative appearance of scientists on stage and the manner in which contemporary public performing scientists present, problematise, and communicate knowledge, the author considers the justifications offered by participants in terms of legitimacy and expectations. Illustrating the crucial role of bodies, techniques, visuals, and objects in the communicative construction of (scientific) reality, The New Art of Old Public Science Communication: The Science Slam sheds new light on the construction of improved science communication. As such, it will appeal to social scientists with interests in science communication, the sociology of science and technology, and the sociology of knowledge.
Invisible Manuscripts: Textual Scholarship and the Survival of 2 Baruch
Inspired by New Philology, Liv Ingeborg Lied studies the Syriac manuscript transmission of 2 Baruch. She addresses the methodological, epistemological and ethical challenges of studying early Jewish writings in Christian transmission, re-tells the story of 2 Baruch and promotes manuscript- and provenance-aware textual scholarship.
