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Buku ini dihadirkan sebagai bahan referensi bagi praktisi, akademisi, dan mahasiswa yang sedang mempelajari tentang Pengantar Ilmu Bisnis
Buku ini berisi pembahasan seputar perilaku konsumen di era modern seperti sekarang ini. Di antara yang dibahas di dalam buku ini yaitu tentang dasar-dasar pemasaran yang meliputi sejarah, konsep, juga ruang lingkup pemasaran. Secara historis, kami juga tampilkan pembahasan seputar perilaku konsumen dari masa ke masa sehingga dari itu kita bisa memahami bagaimana perilaku konsumen di masa lalu. Di antara hal lain yang juga dibahas adalah tentang keputusan konsumen dalam pembelian, hal-hal apa saja yang mempengaruhi keputusan dalam membeli, kemudian pengaruh strategi apa saja yang diperlukan dalam memancing pembeli untuk menentukan keputusan dalam pembelian. Tentunya yang menjadi titik fokus buku ini adalah terkait dengan pemasaran digital yang penting untuk diketahui.
Pembahasan dalam buku ini meliputi pengertian (1) Pengertian dan Tantangan Manajemen Rantai Pasok, (2) Rantai Pasokan dan Operasional Manajer, (3) Strategi Manajemen Rantai Pasokan, (4) Penggerak dan Penghambat Supply Chain, (5) Manajemen Risiko Rantai Pasok, (6) Perancangan Produk Baru dalam MRP, (7) Rancangan Jaringan Rantai Pasokan, (8) Pengelolaan Skala Ekonomi Pada MRP, (9) Pengelolaan Ketidakpastian dalam MRP, (10) Penentuan Level Ketersediaan MRP, (11) Manajemen Pengadaan dan Pemilihan Supplier MRP, (12) Teknologi dalam MRP (Manajemen Rantai Pasok). Pembahasan materi dalam buku ini telah disusun secara sistematis dengan tujuan memudahkan pembaca dalam memahami isi buku ini.
When thinking about lowering or changing consumption to lower carbon footprints, the obvious offenders come easily to mind: petroleum and petroleum products, paper and plastic, even food. But not clothes. Although the clothing industry is the second largest polluter after agriculture, most consumers do not think of clothes as a source of environmen
Islamic counselling is a form of counselling which incorporates spirituality into the therapeutic process. Until now there has been little material available on the subject with no one agreed definition of Islamic counselling and what it involves. There has also been a rapidly growing population of Muslims in Western societies with a corresponding rise in need of psychological and counselling services. Islamic Counselling: An Introduction to theory and practice presents a basic understanding of Islamic counselling for counsellors and Islamic counsellors, and provides an understanding of counselling approaches congruent with Islamic beliefs and practices from a faith-based perspective. The bo...
Qualitative research is a sociological and anthropological tradition of inquiry. Most critically, qualitative research involves sustained interaction with the people being studied in their own language, and on their own turf. To see qualitative research as strictly disengaged from any form of counting is to miss the point that its basic strategy depends on the reconciliation of diverse research tactics. It is our view that qualitative research can be performed as social science. Understanding the workings of a scientific endeavor, whether it is of the natural or social variety, entails an appreciation of its objectivity. By this convention, the objectivity of a piece of qualitative research is evaluated in terms of the reliability and validity of its observations - the two concepts to which this monograph is devoted.
This book covers the sustainable tropical agriculture, sustainable tropical animal production and health, sustainable tropical forestry, socio-economic dimension in tropical agriculture and innovative and emerging food technology and management as chapters in this book. The common challenging problems in plant, animal, and fisheries production in the tropic are climate change, inefficiency production system, low technological innovation, decreasing environment quality, and the outbreak risk of pest and diseases.
Biotechnology has emerged as one of the key environmentally safe technologies for the future which enables use of biomass to develop novel smart materials and to replace oil derived products. Fungi are the most efficient producers of the enzymes needed for this purpose and in addition they produce a plethora of secondary metabolites, among which novel antibiotics can be found. Industrial application and exploitation of the metabolic capacities of fungi requires highly productive and robust gene expression systems, which can be achieved by selection of appropriate species and strain improvement. In this book we aim to summarize homologous and heterologous gene expression systems of fungi for production of enzymes and secondary metabolites. A broad overview on requirements, challenges and successful applications shall serve as a basis for further development of fungi as biotechnological workhorses in research and industry.
This volume details Group A Streptococcus (GAS) research and provides the reader with an extensive collection of research protocols within this important field. Chapters guide readers through standard genetic protocols such as whole genome sequencing, transcriptome analyses, proteome analysis, application of GAS-derived molecular tools, and methods that are crucial for the evaluation of novel GAS vaccines and GAS virulence factors, including bactericidal assays and animal infection models. Written in the highly successful Methods in Molecular Biology series format, chapters include introductions to their respective topics, lists of the necessary materials and reagents, step-by-step, readily reproducible laboratory protocols, and tips on troubleshooting and avoiding known pitfalls. Authoritative and cutting-edge, Group A Streptococcus: Methods and Protocols aims to ensure successful results in the further study of this vital field.
This book describes the rapidly expanding field of two-dimensional (2D) transition metal carbides and nitrides (MXenes). It covers fundamental knowledge on synthesis, structure, and properties of these new materials, and a description of their processing, scale-up and emerging applications. The ways in which the quickly expanding family of MXenes can outperform other novel nanomaterials in a variety of applications, spanning from energy storage and conversion to electronics; from water science to transportation; and in defense and medical applications, are discussed in detail.