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Why Is the World So Dangerous
A clear explanation of what's gone wrong, by the intelligence official who predicted the end of the Cold War.
Hard Thinking
In 1512 Niccolo Machiavelli defined politics as the struggle for power. During that same era, science became defined as the quest for knowledge. For nearly five centuries now this gap between politics and science -- what C.P. Snow famously called "the two cultures" -- has steadily widened. Now Herbert E. Meyer argues that as we move into the twenty-first century our survival requires that we fuse the two cultures; that we transform politics itself from the struggle for power to the quest for knowledge about how we can best organize and manage our public affairs. - Back cover.
How to Write
Describes the writing process, explains what skills one must develop to become a good writer, and discusses the organization, first draft, and editing of a document.
A History of Electricity and Magnetism
Written so as to be understood by the non-technical reader who is curious about the origin of all the electrical and electromagnetic devices that surround him, this history also provides a convenient compendium of information for those familiar with the electrical and magnetic fields. The book moves along at a rapid pace, as it must if it is to cover the enormous proliferation of developments that have occurred during the last hundred years or so.The author has struck a workable balance between the human side of his story, introducing those biographical details that help advance it, and its technical side, explaining theories and "how things work" where this seems appropriate. He also achiev...
Inside the CIA
Ronald Kessler’s explosive bestseller, The FBI, brought down FBI Director William S. Sessions. Now, in this unparalleled work of investigative journalism, Kessler reveals the inner world of the CIA. Based on extensive research and hundreds of interviews, including several with former Directors of Central Intelligence, Inside the CIA is the first in-depth, unbiased account of the Agency’s core operations, its abject failures, and its resounding successes. Kessler reveals how: -CIA analysts botched the job of foreseeing the Soviet economy’s collapse -The Agency spies on every country in the world except Great Britain, Australia, and Canada -The CIA undertakes covert action to influence or overthrow foreign governments or political parties -The Agency trains its officers to break the laws of other countries Inside the CIA is an extraordinary guide to the world’s most successful house of spies.
On Rereading
After retiring from a lifetime of teaching literature, Patricia Meyer Spacks embarked on a year-long project of rereading dozens of novels: childhood favorites, fiction first encountered in young adulthood and never before revisited, books frequently reread, canonical works of literature she was supposed to have liked but didn’t, guilty pleasures (books she oughtn’t to have liked but did), and stories reread for fun vs. those read for the classroom. On Rereading records the sometimes surprising, always fascinating, results of her personal experiment. Spacks addresses a number of intriguing questions raised by the purposeful act of rereading: Why do we reread novels when, in many instance...
Eugene Meyer
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Proactive Intelligence
Traditionally, tapping into the power of competitive intelligence (CI) meant investing in the development of an internal CI unit or hiring outside consultants who specialized in CI. Proactive Intelligence: The Successful Executive's Guide to Intelligence offers an alternative: learn how to do it yourself and how to effectively manage the parts you cannot. The tools and techniques that will enable you to produce your own CI for your consumption are out there, and have been honed by decades of work. But, you cannot just adopt them – you have to adapt them. Why? Because, when you finish reading this book, you will be the data collector, the analyst, and the end-user. Traditional CI is premise...
The Marketer's Guide To Successful Package Design
It all comes down to a critical ten seconds--when it's just your product and your customer face to face. The time when all your time and effort and expense either pay off in a sale or turn to dust as the customer rejects your product for another. Here, two top brand identity and package design experts show how to create packaging solutions that win the customer during first contact.
