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The Future of Relationship Marketing
The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003 The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham, United Kingdom in 2003). Leading experts reveal the latest studies and provide unique insights into the behaviors and dynamic strategies needed to maximize a positive relationship with the all-important customer. The Future of Relationship Marketing provides new and challenging findings important ...
Marketing and Football
Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Writ...
Handbook of Research on Sport and Business
ÔSšderman and Dolles have assembled an impressive array of researchers to address the nexus between sport and business. In their rich collection of research on sport business theory and practice Sšderman and Dolles identify research themes from governance to branding, from sport events to sport systems, and from social media to fan identity, and they specifically reflect on the application of major theoretical concepts and key research methods. The authorsÕ aim is to advance sport business research through critical reflection on topic selection, research design, data analysis and interpretation. Their unique approach encourages researchers, from novice to experienced, to embrace diverse ...
Tourismus und Sport
Aus verschiedenen Blickwinkeln wird das Feld des Sport-Tourismus von Experten aus Wissenschaft und Praxis analysiert.
Value co-creation in sport management
This book offers new insights into value co-creation in the context of sport management. Based on recent developments in academia (e.g. service-dominant logic) and empirical evidence, it highlights the significance of customers and other firms and organisations (service networks) for the creation of high quality products and services. Five articles shed more light on various aspects of value co-creation including a sport value framework, customer-to-customer value co-creation platforms, fan consumption communities, value co-destruction, and coopetition strategies. They also broaden our understanding of the processes that lead to joint value creation by different parties. In addition, the authors present insights that can be helpful in practice, and describe guidelines and strategies that are in line with the concept of value co-creation. In so doing, this book helps to develop better theories, and to provide guidance for sport managers for the design of value creation as a collaborative relational and dynamic process between multiple actors. This book was published as a special issue of European Sport Management Quarterly.
Tendenzen im Dienstleistungsmarketing
Der Band gibt einen Überblick über neueste Trends und Ergebnisse in der Dienstleistungsforschung.
Wertschöpfungsprozesse bei Dienstleistungen
Aufgrund der spezifischen Merkmale von Dienstleistungen ergeben sich besondere Fragestellungen zur Gestaltung, Realisierung und Kontrolle von Wertschöpfungsprozessen, die im „Forum Dienstleistungsmanagement“ Berücksichtigung finden.
Branchenspezifisches Marketing
Ziel des Buches ist es, aufzuzeigen, welche Besonderheiten es in den verschiedenen Branchen bei Anwendung des Marketing-Instrumentariums zu beachten gilt.
Altersbilder in der Wirtschaft, im Gesundheitswesen und in der pflegerischen Versorgung
In diesem Band werden Altersbilder in zwei wichtigen gesellschaftlichen Teilbereichen untersucht: im Gesundheits- und Pflegewesen und in der Wirtschaft. Die Studien zum Gesundheitswesen untersuchen die Auswirkungen der Altersbilder von Professionellen und der im System institutionalisierten Altersbilder auf die gesundheitliche Versorgung älterer Menschen. Für die Wirtschaft werden Altersbilder im Dienstleistungssektor und die Einstellungen von Personalverantwortlichen und die Personalpolitiken großer Unternehmen untersucht.
Management internationaler Dienstleistungen
Dieses Buch fasst neuartige und aktuelle Problemfelder, Lösungsansätze und Erfahrungsberichte aus dem Bereich des internationalen Dienstleistungsmanagements zusammen. Neueste Forschungsansätze werden ebenso präsentiert wie das Know-how von Top-Führungskräften aus der Unternehmenspraxis.
