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Interpretive Research: Economics and Administration Sciences
Interpretive Research: Economics and Administration Sciences , Livre de Lyon
Tüketici Davranışları -II- Güncel Akademik Çalıșmalar
Küreselleşmenin de etkisiyle birçok alanda olduğu gibi pazarlama alanında hızlı değişimler yaşanmaktadır. Geleneksel pazarlama yöntemleri yerini modern pazarlama yöntemlerine bırakmıştır. Günümüzde işletmeler açısından önemli rekabet avantajlarından biri de güncel tüketici davranışlarına göre yeni stratejiler geliştirebilmektir. Pazar payını korumanın ve artırmanın temel kaynağı bu stratejilerde gizlidir. Değişen tüketici davranışlarına en hızlı uyum sağlayan ve tüketiciyi kral/kraliçe olarak gören işletmeler, temel amaçlarını gerçekleştirmek için önemli bir güce sahip olmaktadır. Bu kitabın güncel akademik çalışmalarla tüketici davranışları alanına ve akademik camiaya yararlı olması beklenmektedir. Eserden beklenen katma değerin arttırılması düşüncesi ile geniş bir alana sahip olan pazarlama alanında tüketici davranışlarını inceleyen çalışmalar aynı çatı altında toplanmıştır. Kitapta tüketici davranışı ile ilgili farklı alanlardaki çalışmalara yer verilmiştir.
A Scapegoat for All Seasons
A collection of articles, some of which were published previously. Partial contents:
DİSİPLİNLERARASI ÇOCUK HAKLARI ANSİKLOPEDİSİ
DİSİPLİNLERARASI ÇOCUK HAKLARI ANSİKLOPEDİSİ
Advanced Issues in Partial Least Squares Structural Equation Modeling
Written as an extension of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) Second Edition, this easy-to-understand, practical guide covers advanced content on PLS-SEM to help students and researchers apply techniques to research problems and accurately interpret results. The book provides a brief overview of basic concepts before moving to the more advanced material. Offering extensive examples on SmartPLS 3 software and accompanied by free downloadable data sets, the book emphasizes that any advanced PLS-SEM approach should be carefully applied to ensure that it fits the appropriate research context and the data characteristics that underpin the research.
Samim Kocagöz
None
Alternative Tourism in Turkey
This book takes inventory of and evaluates the available resources for the development of alternative tourism in Turkey. It examines the role of alternative tourism in future tourism development plans and proposes public policies necessary to assure sustainability. Although tourism started later in Turkey than in the Western Mediterranean countries it has grown very rapidly during the last three decades and today the country ranks among the top ten countries in the world in terms of both arrivals and receipts. However, most of the tourism development has been in the mass tourism sector or the so-called sun-sea-sand tourism. While crucial for the economic development of Turkey, mass tourism, in the absence of proper planning, has happened in a haphazard manner leading to numerous environmental and socio-cultural problems. This book argues that, in order to mitigate these problems, Turkey should encourage the development of alternative forms of tourism.
Current Debates in Finance & Econometrics
As the outcome of the seventh international congress, the papers in this volume cover a wide range of topics related to the main theme of the conference, titled “Current Debates in Social Sciences”, and basically focus on finance and econometrics. Even though most of the papers deal with the empirical analysis on finance, there are also studies on econometrics analysis. In this context, the articles in the book draw attention to the different aspects of finance and econometrics such as outlined banking sector studies, capital market analysis and case studies, the impact of the use of social media for financial purposes on financial literacy, discussion of the performance evaluation of Type A mutual funds in Turkey. The U-shape hypothesis validity in Turkey, validity of the hypothesis of unemployment hysteria in selected OECD countries. We believe that these studies would contribute to the development of debates in social sciences and encourage interdisciplinary approaches.
