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Statistics Using SPSS
Applied statistics text updated to be consistent with SPSS version 15, ideal for classroom use or self study.
Statistical Power Analysis for the Behavioral Sciences
Statistical Power Analysis is a nontechnical guide to power analysis in research planning that provides users of applied statistics with the tools they need for more effective analysis. The Second Edition includes: * a chapter covering power analysis in set correlation and multivariate methods; * a chapter considering effect size, psychometric reliability, and the efficacy of "qualifying" dependent variables and; * expanded power and sample size tables for multiple regression/correlation.
Primate Ontogeny, Cognition and Social Behaviour
This volume presents a comprehensive review of the current research in the field of primate thinking, learning and behavioural development. Recent theories of the ways in which primates perceive their world are integrated with the ways that they behave and communicate about each other and their environment. Many different species in both the wild and in captivity are discussed with coverage from the social development of neonates to the behaviour of adults. The common theme to the contributions is an attempt to understand how primates perceive, learn about and manipulate their social and physical environment.
Selective Exposure To Communication
First published in 1985. Research into what is usually referred to as mass communication has concentrated on the societal impact of the media. The ways in which these media influence people and affect their behavior have been at issue. For the most part, undesirable effects were pondered and documented. Only a few desirable effects received similar attention and scrutiny. The research preoccupation with impact has been so pronounced that, comparatively speaking, next to no attention has been paid to questions such as why people enjoy whatever they elect to watch or hear, and more fundamentally, why they elect to watch or hear, in the first place, whatever it is that they elect to watch or hear. Without a symposium on research into selective exposure to informative and entertaining messages nor a publication that brought together the recent research in this area, this volume was put together in an effort to end this dilemma and to put selective-exposure research on the map as a significant research venture.
Experienced Cognition
This volume presents a theoretical framework for understanding consciousness and learning. Drawing on work in cognitive psychology and philosophy, this framework begins with the observation that to be conscious is literally to have a point of view. From this starting point, the book develops a descriptive scheme that allows perceptual, symbolic, and emotional awareness to be discussed in common theoretical terms, compatible with a computational view of the mind. A central theme is our experience of ourselves as agents, consciously controlling activities situated in environments. In contrast to previous theories of consciousness, the experienced cognition framework emphasizes the changes in c...
New Communication Technologies in Developing Countries
First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.
Public Relations As Relationship Management
The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.
New Media and Communication Across Religions and Cultures
"This book offers a unique opportunity in both the social sciences, humanities, and communication fields to provide concrete concepts and notions in the areas of inter-religious and inter-cultural dialogue"--
