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Content Marketing
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).
Multidisciplinary Contributions to the Science of Creative Thinking
This book offers a multidisciplinary and multi-domain approach to the most recent research results in the field of creative thinking and creativity, authored by renowned international experts. By presenting contributions from different scientific and artistic domains, the book offers a comprehensive description of the state of the art on creativity research. Specifically, the chapters are organized into four parts: 1) Theoretical Aspects of Creativity; 2) Social Aspects of Creativity; 3) Creativity in Design and Engineering; 4) Creativity in Art and Science. In this way, the book becomes a necessary platform for generative dialogue between disciplines that are typically divided by separating walls.
Evaluating Information Systems
The adoption of Information Technology (IT) and Information Systems (IS) represents significant financial investments, with alternative perspectives to the evaluation domain coming from both the public and private sectors. As a result of increasing IT/IS budgets and their growing significance within the development of an organizational infrastructure, the evaluation and performance measurement of new technology remains a perennial issue for management. This book offers a refreshing and updated insight into the social fabric and technical dimensions of IT/IS evaluation together with insights into approaches used to measure the impact of information systems on its stakeholders. In doing so, it...
Corporate Governance
Corporate Governance is a text which considers the problems surrounding governance and proposes solutions to help restore investor confidence in the corporate world. The book is intended for board members, corporate executives, regulators, auditors, creditors and analysts seeking a concise analysis of the governance issues facing financial and non-financial corporations round the world. The book is fully international in context and includes real-life examples and cases to emphasize the practical nature of governance problems and solutions.
Industrial Symbiosis for the Circular Economy
The book is designed to help public and private decision-makers and academics deepen their knowledge and understanding of the contexts, obstacles and challenges of a variety of business types involved in Industrial Symbiosis and Circular Economy practices. Industrial Symbiosis is reported in the Action Plan on the Circular Economy developed by the European Commission in 2015 (COM / 2015/0614 final) and in its revision of 14 March 2017, but relatively little is known of how these practices start, develop or fail, and mutate in a rapidly changing context. Including selected contributions presented at the 24th ISDRS 2018 Conference, “Actions for a Sustainable World: from theory to practice”...
Governance and Risk
· Brings together diverse country environments in a common analytical framework.
