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The Discursive Construction of European Identities
This book looks at the discursive construction of European identities in a variety of institutional and non-institutional contexts and through a variety of social and political actors. Its multilevel and interdisciplinary approach - rooted in the Discourse-Historical tradition of Critical Discourse Analysis - allows for a comparison of identity constructions at different levels of Europe's social and political organisation and in different modes of communication. The book analyses discourses as diverse as those of the EU politicians, of Europe's national media as well as of migrants living in Europe. It offers a set of integrated models and analytical procedures which bring to the fore the inherent dynamism and complexity of both 'bottom-up' and 'top-down' European identity constructions.
Language Assessment Literacy
The field of language testing and assessment has recognized the importance and underlying theoretical and practical underpinnings of language assessment literacy (LAL), an area that is gradually coming to prominence. This book addresses issues that promote the concept of LAL for language research, teaching, and learning, covering a range of topics. It brings together 14 chapters based on high-stakes and classroom-based studies authored by academics, professionals and researchers in the field. The text examines diverse issues through a multifaceted approach, presenting high-quality contributions that fill a gap in a research area that has long been in need of theoretical and empirical attention.
Advances in National Brand and Private Label Marketing
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?
Language, Media and Economy in Virtual and Real Life
This volume brings together contributions concerning the relationship between languages and the economy. Paying particular attention to the topic of “names in the economy” this collection opens this relationship to further fields of interest for the study of the role of language (and linguistics) in the economy and that of the economy in the development of languages.
Key Concepts of Romanian History
The theoretical analyses and interpretations contained in the studies of this volume focus on key-concepts such as: politics, politician, democracy, Europe, liberalism, constitution, property, progress, kinship, nation, national character and specificity, homeland, patriotism, education, totalitarianism, democracy, democratic, democratization, transition. The essays unveil specific aspects belonging to Romania's past and present. They also offer alternative perspectives on the Romanian culture through the relationship between the elite and society, and novel reflections on the delayed and unfinished modernization processes within the society and the state. The editors articulate the results coming from various sciences, such as history, linguistics, sociology, political sciences, and philosophy with the aim that the past and present profiles of Romania are better understood.
Names and Naming
This edited book examines names and naming policies, trends and practices in a variety of multicultural contexts across America, Europe, Africa and Asia. In the first part of the book, the authors take theoretical and practical approaches to the study of names and naming in these settings, exploring legal, societal, political and other factors. In the second part of the book, the authors explore ways in which names mirror and contribute to the construction of identity in areas defined by multiculturalism. The book takes an interdisciplinary approach to onomastics, and it will be of interest to scholars working across a number of fields, including linguistics, sociology, anthropology, politics, geography, history, religion and cultural studies.
Travelling Texts – Texts Travelling
This Gedenkschrift celebrates the memory of Professor Hans Sauer and his passion for travelling. The contributions in this volume explore different kinds of textual and temporal travels from various linguistic, literary, and philological perspectives.
Handbook of Business Communication
In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
Names in Focus
Names in Focus delves deep into the vast field of Finnish onomastics, covering place names, personal names, animal names, commercial names and names in literature. It provides the history and current trends in this area of research, and also supplements international terminology with the Finnish point of view on the subject. Brimming with examples and clear explanations, the book can be enjoyed by the most studious of researchers as well as the casual reader who has a genuine interest in the study of names.
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