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Metaphor and Mills
While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.
Dive into englisth for business and economics
El objetivo de esta obra es dominar el inglÉs especÍfico propio del mundo de la economÍa, la empresa y las finanzas. Utiliza todo tipo de estrategias y tÉcnicas que aporta la moderna metodologÍa. Contiene unos 2.000 ejercicios para resolver de muy diferente nivel. Todos los ejemplos estÁn sacados de artÍculos recientes de las mÁs prestigiosas publicaciones del Área de los negocios y economÍa, y de los best-sellers de McGraw-Hill. Al final del libro se incluye un glosario donde aparecen todas aquellas palabras tÉcnicas que requieran una pequeÑa explicaciÓn.
Language for Specific Purposes
This volume brings together work by both well-known scholars and emerging researchers in the various areas of Language for Specific Purposes (LSP), such as political, legal, medical, and business discourse. The volume is divided into three parts in order to align rather than separate three different but related aspects of LSP: namely, translation, linguistic research, and domain specific communication on the web. Underlying all the contributions here is the growing awareness of the ever-increasing multiformity of specialised communication and the ever-wider social implications of the communicative situations in which it is embedded, especially where it involves the need to move across langua...
Anglistics in Lithuania
This collection of papers offers diverse yet highly professional accounts of multiple cross-linguistic and cross-cultural aspects of English studies in Lithuania. It is valuable for the wide variety of empirical data presented, for the insights into both English and Lithuanian, which, when studied individually, sometimes cannot escape a narrower treatment. Most of the essays in this volume deal with semantics, pragmatics and grammar, while others focus on phonetics and language pedagogy. The collection is also notable for its use of various different methodologies, including triple CL – corpus linguistic, cognitive linguistic and contrastive linguistic – principles of investigation. A particular strength of the book is its focus on the contrastive aspect of study. Further, many of the contributions included here have profound implications for both translation and teaching.
Metaphor in Communication, Science and Education
This collection of papers presents some recent trends in metaphor studies that propose new directions of research on the embodied cognition perspective. The overall volume, in particular, shows how the embodied cognition still remains a relevant approach in a multidisciplinary research on the communicative side of metaphors, by focusing on both comprehension processes in science as well as learning processes in education.
The Many Faces of Early Modern Italian Jewry
The Jewish population of early modern Italy was characterised by its inner diversity, which found its expression in the coexistence of various linguistic, cultural and liturgical traditions, as well as social and economic patterns. The contributions in this volume aim to explore crucial questions concerning the self-perception and identity of early modern Italian Jews from new perspectives and angles.
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