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Metaphor and Mills
While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.
The Many Faces of Early Modern Italian Jewry
The Jewish population of early modern Italy was characterised by its inner diversity, which found its expression in the coexistence of various linguistic, cultural and liturgical traditions, as well as social and economic patterns. The contributions in this volume aim to explore crucial questions concerning the self-perception and identity of early modern Italian Jews from new perspectives and angles.
RILA
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Aspects of Cognitive Terminology Studies
The book sets out to describe new developments in terminology from a cognitive perspective. It encompasses a wide range of theoretical and practical approaches, covering different areas of knowledge and drawing on interdisciplinary research in corpus linguistics, neology, discourse analysis and translation studies. International scholars present accounts of developments in the interface between terminology and cognitive linguistics.
Writing and Presenting a Dissertation on Linguistics, Applied Linguistics and Culture Studies for Undergraduates and Graduates in Spain
This book has been designed to guide students through the main phases in writing and presenting an undergraduate, MA or PhD dissertation. These include choosing a topic, carrying out the review of literature, gathering and analyzing data, writing up the dissertation, and, finally, preparing and delivering a presentation within the context of a viva. This eminently practical manual has been written in a reader-friendly style. Theoretical explanations are complemented by numerous examples for analysis and illustration as well as activities to apply, practise, and review the notions introduced in each chapter.
Discourses in Co(n)text
This book features contributions addressing the area of specialised and professional discourse analysis at both the micro- and macro-levels. It offers analyses of the language of medicine, sports, bureaucratic forms, and advertisements, and academic language. Throughout the volume, specialised discourse is approached from a variety of linguistic, literary and cultural perspectives, as well as from those of content analysis, discourse analysis, membership categorisation devices, and semantic/p ...
Narrative Economics
"In a world in which internet troll farms attempt to influence foreign elections, can we afford to ignore the power of viral stories to affect economies? In this groundbreaking book, Nobel Prize-winning economist and New York Times bestselling author Robert Shiller offers a new way to think about the economy and economic change. Using a rich array of historical examples and data, Shiller argues that studying popular stories that affect individual and collective economic behavior--what he calls "narrative economics"--has the potential to vastly improve our ability to predict, prepare for, and lessen the damage of financial crises, recessions, depressions, and other major economic events. Spre...
Current Approaches to Metaphor Analysis in Discourse
This volume takes up the challenge of surveying the present state of a variety of approaches to the identification, analysis and interpretation of metaphor across communication channels, situational contexts, genres and social spheres. It reflects three foremost trends of present metaphor research, namely the communicative approach, the cognitive modelling approach and the multimodality approach. These trends are considered as areas of research emerging on the ground of the Conceptual Metaphor Theory, initiated by Lakoff. The book intends to show their concomitances as well as mark their diversifying paths. The aim is to bring about and make apparent the many connections among assumingly dif...
