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Advertising and Consumer Culture in China
This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.
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蚂蚁苗苗紧跟在队伍里，搬运着对她们来说非常重要的过冬食粮--一粒主人丢弃在排水沟里的大米。这是秋天的一个正午，太阳大得能烧焦整块土地，她们三五结队，用尖尖的小嘴抬着一粒粒大米，艰难地行走在滚热的石头上。行军途中，有许多蚂蚁被活活烫死，还有许多蚂蚁被烫伤后走得跌跌撞撞，最后消失在队伍的尽头。滚烫的温度让苗苗细细的脚一阵阵抽搐疼痛，但苗苗还是咬紧牙关，紧紧跟在自己队伍里，坚强地绕过一堆又一堆的尸体，努力向前行走。
The World Is Worth
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Postharvest Nanotechnology for Fresh Horticultural Produce
Food scarcity and insecurity is an alarming issue throughout the world. Postharvest loss due to both mechanical damage and microbial spoilage significantly influences the shelf life and hence the availability of agricultural produce. Once initiated, the microbial spoilage can make bulk quantity of a given agricultural product unacceptable for human consumption, and several methods have already been used to try to manage this. Considering the limited success of the available methods, there is increasing interest in exploring nanotechnological methods. These methods are being considered for both the development of various platforms for antimicrobial/barrier packaging applications that minimize...
Bee Meng Meng and Fly Long Long
After Shang Xing Ju village has a place called Ma queer, there have my familys grave. Theres also a cave was hidden in the Eighth Route Armys important place at the War of Resistance by Grandpa. In the 60s, my father resigned from engineering and returned to the countryside, to take care of the disabled grandparents and grandma. At the time, we are like a flock of chickens, following Mom and Dad, the path through the rocks tumbling in small rote and planted corn and Millet and the hawthorn, poplar tree, fruit tree and herbal tree------in those years, raised mound ancestors have colorful flowers in spring and autumn plump fruit accompanied by our laughter, our ancestors will not feel lonely.
Branding Brazil
Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transformation of citizenship in Brazil. The book takes a multi-faceted approach, weaving media studies with politics and cinema studies to reveal that more than a marketing term or project emanating from the state, branding was a cultural phenomenon.
Zoning China
An examination of “cultural zoning” in China considers why government regulation of online video is so much more lenient than regulation of broadcast television. In Zoning China, Luzhou Li investigates why the Chinese government regulates online video relatively leniently while tightly controlling what appears on broadcast television. Li argues that television has largely been the province of the state, even as the market has dominated the development of online video. Thus online video became a space where people could question state media and the state's preferred ideological narratives about the nation, history, and society. Li connects this relatively unregulated arena to the “secon...
