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Effective House Organs
Excerpt from Effective House Organs: The Principles and Practice of Editing and Publishing Successful House Organs It is interesting to note that the principles and methods laid down here have been used effectively by the writer in editing successful publications for which cash in advance has been collected and by which at least one house organ has proved a gilt edge investment from a Profits standpoint for one manufacturer. In order to make it just that much easier for every reader to get more quickly at the "meat of the cocoanut," the book has been divided into three parts: Part I lays down the underlying principles of editing and publishing house organs of all classes. Part II gives you t...
Effective House Organs
Excerpt from Effective House Organs: The Principles and Practice of Editing and Publishing Successful House Organs Let the author of these pages tell you - the person hold ing this book now - whether as a student, prospective or actual house organ editor, or even if you are interested only generally in the subject of advertising, how to use best what is offered here. Primarily my purpose in writing this book was not to foist upon the advertising world more house organs, but better house organs; and to help to combat the theory that this form of advertising is in the slightest disrepute. On the other hand, my purpose is to show that a house organ is a part of the general plan of advertising -...
Effective House Organs
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
The House Organ--
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The Organ
Organ, Volume 3 of the Encyclopedia of Keyboard Instruments, includes articles on the organ family of instruments, including famous players, composers, instrument builders, the construction of the instruments and related terminology. It is the first complete reference on this important family of keyboard instruments that predated the piano. The contributors include major scholars of music and musical instruments from around the world.
The Organ
The Encyclopedia of Organ includes articles on the organ family of instruments, including famous players, composers, instrument builders, the construction of the instruments, and related terminology. It is the first complete A-Z reference on this important family of keyboard instruments. The contributors include major scholars of music and musical instrument history from around the world.
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